▸ All YouTube rates · Mid-tier creator · 2026

What YouTube mid-influencers charge in 2026

Market rates for YouTube creators with 100K–500K subscribers, across 4 standard deliverables. Typical engagement at this tier is 2.5–6%. Typical scope: series partnerships, multi-video deals, brand integration into creative arc.

Mid-roll integration$2.5K to $10K

Typical range for a single mid-roll integration from a YouTube mid-creator in 2026.

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▸ By deliverable

Rate breakdown by deliverable

Ranges reflect observed market rates for YouTube mid-tier creators in 2026. Individual quotes move with engagement quality, niche and track record.

  • Mid-roll integration$2.5K to $10K

  • Dedicated video$7.5K to $30K

  • Monthly retainer (2-4 integrations)$8K to $35K

  • Series (3-5 video arc)$15K to $75K

All rates USD. Sourced from CreatorScore market observations and industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

▸ Rate drivers

What drives YouTube mid-tier rates

YouTube rates are driven by subscriber count less than any other platform. Views-per-video is the real metric. A 200K-subscriber channel that averages 400K views per video prices very differently from a 200K-subscriber channel that averages 40K. 2026 rates reflect CPM-based pricing models where $20-$40 per 1,000 views on the first 30 days is the common baseline; dedicated videos (long-form sponsored content) price at 3-5x that rate.

  1. 01

    Average views per video on the last 30 days (single most predictive signal)

  2. 02

    Niche CPM (tech, finance, luxury = $40-$60 CPM; lifestyle = $15-$25 CPM)

  3. 03

    Integration length (60-second talk-to-camera vs 3-minute embedded storytelling)

  4. 04

    Placement (pre-roll vs mid-roll vs end-card; mid-roll commands 60-80% premium)

  5. 05

    Dedicated video vs integration in a standard video

  6. 06

    Usage rights (YouTube-only vs cross-platform)

▸ Negotiation

Two sides of the same rate conversation

How mid-tier creators should pitch, and how brands should read the quote.

Creator

If you're the creator

  1. Shift from per-video pricing to retainer. It stabilizes income and ups rate
  2. Insist on editorial latitude within brand guardrails. Audiences can smell scripted reads
  3. Build production costs into separate line items (travel, props, location). Don't bundle

Brand

If you're the brand

  1. Mid-tier YouTube creators often outperform mega creators on conversion-oriented metrics
  2. Niche match matters more than follower count at this tier: a 200K tech creator with tech audience > 500K lifestyle
  3. Brief lightly and let the creator's voice do the work. Over-specification kills conversion

▸ Sample deals

Three mid-tier YouTube deals

Representative briefs at this tier and the payout bands we see for them.

  • Mattress brand, dedicated long-form review$15,000–$40,000
  • Tech product, monthly retainer (3 videos/mo)$18,000–$45,000/mo
  • Education platform, 4-video series$30,000–$100,000

▸ Before you pay the rate

Rate cards are averages. Creators aren't.

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  1. A mid-creator with a real, engaged audience earns the top of these ranges. One with bought followers or pod engagement belongs at the bottom, or off the card.
  2. CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
  3. Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.

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