Audit any creator's engagement rate and see how it stacks up against 2026 platform benchmarks. Built into the CreatorScore scoring engine — the same one brands use to vet creators.
Type a handle or display name. No signup, no friction.
Benchmarked against their platform, follower tier, and niche.
Sign up free to see 7 scoring agents and historical trends.
Engagement rate is one of 7 signals in the CreatorScore system. Get the full 1-100 rating brands trust — and negotiate 20% higher rates on your next deal.
Standard formula: (likes + comments + shares + saves) ÷ followers × 100. CreatorScore also applies a tier-adjusted version that accounts for platform reach patterns — a 2M follower TikTok account with 3% is not the same as a 10k account with 3%.
Platform benchmarks: TikTok 4.1% average / 8.5%+ top-tier, Instagram 1.4% average / 4%+ top-tier, YouTube 3.2% / 6.5%+, Twitter/X 0.5% / 2%+. Mega accounts (1M+) trend lower; micro creators (10k-100k) typically 2-3x the average.
Follower count is easy to buy — engagement is harder to fake. Brands use engagement as a sanity check against vanity metrics. A verified CreatorScore includes an engagement score component so you can prove the number is legitimate.
Yes. Search any creator in our database and see their engagement estimate and brand safety tier. Full analytics, historical trends, and platform-by-platform breakdown are available with a free CreatorScore account.