All YouTube rates
YouTube · Nano-creator · 2026 rates

What YouTube nano-influencers charge in 2026

Real market rates for YouTube creators with <10K subscribers, across 3 standard deliverables. Typical engagement for this tier: 5–10% (eng / view ratio). Typical scope: single integration, typically 60-second mid-roll.

Mid-roll integration (60s)
$100 – $500

Typical range for a single mid-roll integration (60s) from a YouTube nano-creator in 2026.

Rate Breakdown by Deliverable

Ranges reflect observed market rates for YouTube nano-tier creators in 2026. Individual creator quotes vary based on engagement quality, niche, and historical performance.

Mid-roll integration (60s)
$100
$500
—
End-card mention
$50
$200
—
Dedicated video (short)
$250
$1.5K
Premium for full-video sponsor

All rates USD. Sourced from CreatorScore market observations + industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

What drives YouTube nano-tier rates?

YouTube rates are driven by subscriber count less than any other platform — views-per-video is the real metric. A 200K-subscriber channel that averages 400K views per video prices very differently from a 200K-subscriber channel that averages 40K. 2026 rates reflect CPM-based pricing models where $20-$40 per 1,000 views on the first 30 days is the common baseline; dedicated videos (long-form sponsored content) price at 3-5x that rate.

Rate multipliers to account for

  • Average views per video on the last 30 days (single most predictive signal)
  • Niche CPM (tech, finance, luxury = $40-$60 CPM; lifestyle = $15-$25 CPM)
  • Integration length (60-second talk-to-camera vs 3-minute embedded storytelling)
  • Placement (pre-roll vs mid-roll vs end-card — mid-roll commands 60-80% premium)
  • Dedicated video vs integration in a standard video
  • Usage rights (YouTube-only vs cross-platform)

Negotiation playbook

Two sides of every rate conversation — how nano-tier creators should pitch, and how brands should read the quote.

If you're the creator

  • 1Price on views, not subscribers — if your last 5 videos avg 15K views, price like a 15K-subscriber creator
  • 2Always negotiate mid-roll over end-card — 60-80% premium for minor extra work
  • 3Bundle YouTube + cross-promotion (Instagram, TikTok) when possible

If you're the brand

  • 1Nano YouTube creators have the best cost-per-view performance in niche categories
  • 2Request the creator's most recent 10 videos' view counts before quoting — this is the real metric
  • 3Expect slower turnaround than social platforms (2-4 weeks from agreement to publish is standard)

Real scenarios at this tier

Three representative nano-tier YouTube deals and the payout bands we see.

SaaS tool, mid-roll integration
$200–$500
Ecomm product, dedicated short video
$400–$1,200
Educational platform, end-card + description link
$100–$350

Compare tiers on YouTube

See rate expectations across every YouTube tier.

Nano<10K subscribersMicro10K–100K subscribersMid100K–500K subscribersMacro500K–1M subscribersMega1M+ subscribers

Rate cards are averages. Creators aren't.

CreatorScore verifies audience authenticity, engagement quality, and brand-safety signals so your rate negotiations are based on reality, not vanity metrics.