▸ All YouTube rates · Nano-creator · 2026

What YouTube nano-influencers charge in 2026

Market rates for YouTube creators with <10K subscribers, across 3 standard deliverables. Typical engagement at this tier is 5–10% (eng / view ratio). Typical scope: single integration, typically 60-second mid-roll.

Mid-roll integration (60s)$100 to $500

Typical range for a single mid-roll integration (60s) from a YouTube nano-creator in 2026.

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▸ By deliverable

Rate breakdown by deliverable

Ranges reflect observed market rates for YouTube nano-tier creators in 2026. Individual quotes move with engagement quality, niche and track record.

  • Mid-roll integration (60s)$100 to $500

  • End-card mention$50 to $200

  • Dedicated video (short)$250 to $1.5K

    Premium for full-video sponsor

All rates USD. Sourced from CreatorScore market observations and industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

▸ Rate drivers

What drives YouTube nano-tier rates

YouTube rates are driven by subscriber count less than any other platform. Views-per-video is the real metric. A 200K-subscriber channel that averages 400K views per video prices very differently from a 200K-subscriber channel that averages 40K. 2026 rates reflect CPM-based pricing models where $20-$40 per 1,000 views on the first 30 days is the common baseline; dedicated videos (long-form sponsored content) price at 3-5x that rate.

  1. 01

    Average views per video on the last 30 days (single most predictive signal)

  2. 02

    Niche CPM (tech, finance, luxury = $40-$60 CPM; lifestyle = $15-$25 CPM)

  3. 03

    Integration length (60-second talk-to-camera vs 3-minute embedded storytelling)

  4. 04

    Placement (pre-roll vs mid-roll vs end-card; mid-roll commands 60-80% premium)

  5. 05

    Dedicated video vs integration in a standard video

  6. 06

    Usage rights (YouTube-only vs cross-platform)

▸ Negotiation

Two sides of the same rate conversation

How nano-tier creators should pitch, and how brands should read the quote.

Creator

If you're the creator

  1. Price on views, not subscribers. If your last 5 videos avg 15K views, price like a 15K-subscriber creator
  2. Always negotiate mid-roll over end-card: 60-80% premium for minor extra work
  3. Bundle YouTube + cross-promotion (Instagram, TikTok) when possible

Brand

If you're the brand

  1. Nano YouTube creators have the best cost-per-view performance in niche categories
  2. Request the creator's most recent 10 videos' view counts before quoting. This is the real metric
  3. Expect slower turnaround than social platforms (2-4 weeks from agreement to publish is standard)

▸ Sample deals

Three nano-tier YouTube deals

Representative briefs at this tier and the payout bands we see for them.

  • SaaS tool, mid-roll integration$200–$500
  • Ecomm product, dedicated short video$400–$1,200
  • Educational platform, end-card + description link$100–$350

▸ Before you pay the rate

Rate cards are averages. Creators aren't.

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  1. A nano-creator with a real, engaged audience earns the top of these ranges. One with bought followers or pod engagement belongs at the bottom, or off the card.
  2. CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
  3. Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.

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