▸ All Facebook rates · Mid-tier creator · 2026

What Facebook mid-influencers charge in 2026

Market rates for Facebook creators with 50K–500K page likes, across 4 standard deliverables. Typical engagement at this tier is 0.8–2%. Typical scope: monthly partnerships, cross-platform, group ownership.

Sponsored post$1K to $3.5K

Typical range for a single sponsored post from a Facebook mid-creator in 2026.

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▸ By deliverable

Rate breakdown by deliverable

Ranges reflect observed market rates for Facebook mid-tier creators in 2026. Individual quotes move with engagement quality, niche and track record.

  • Sponsored post$1K to $3.5K

  • Video post (premium production)$2K to $7.5K

  • Facebook Live series$3.5K to $15K

  • Monthly retainer + Group access$7.5K to $30K

All rates USD. Sourced from CreatorScore market observations and industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

▸ Rate drivers

What drives Facebook mid-tier rates

Facebook's rate economy reflects two market realities: (1) organic reach is structurally low (2-4% typical), so creators price sponsored content based on the guaranteed-reach component (paid amplification usually bundled); (2) audience demographics are well-suited to CPG, healthcare, financial services, travel, and home categories. The brands that still thrive on Facebook Pages command premium rates because the creator supply is limited.

  1. 01

    Audience age concentration (35-64 demographic is the pricing premium)

  2. 02

    Post reach metric (pay for delivered reach, not follower count)

  3. 03

    Paid amplification bundled into package

  4. 04

    Facebook Group membership (niche groups command premium rates)

  5. 05

    Video vs static post (video pulls 50-80% premium)

  6. 06

    Cross-post to Instagram bundle

▸ Negotiation

Two sides of the same rate conversation

How mid-tier creators should pitch, and how brands should read the quote.

Creator

If you're the creator

  1. Monthly retainer + Group access is the highest-value Facebook package available
  2. Facebook Live series drives the best campaign outcomes. Structure them as 3-5 episode arcs
  3. Page + Group combined command 2x the rate of page alone

Brand

If you're the brand

  1. Facebook mid creators + wealthy 45+ audience = highest LTV for luxury/travel/financial products
  2. Budget 2-3x the creator fee in paid amplification to realize the investment
  3. Get the age, income and geography breakdown from Page insights; CreatorScore adds an audience read where the data allows

▸ Sample deals

Three mid-tier Facebook deals

Representative briefs at this tier and the payout bands we see for them.

  • Luxury travel brand, monthly retainer$15,000–$40,000/mo
  • Home improvement, 4-post + Live series$10,000–$25,000
  • Financial planner, quarterly partnership$20,000–$60,000

▸ Before you pay the rate

Rate cards are averages. Creators aren't.

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  1. A mid-creator with a real, engaged audience earns the top of these ranges. One with bought followers or pod engagement belongs at the bottom, or off the card.
  2. CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
  3. Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.

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