Real market rates for Facebook creators with 50K–500K page likes, across 4 standard deliverables. Typical engagement for this tier: 0.8–2%. Typical scope: monthly partnerships, cross-platform, group ownership.
Typical range for a single sponsored post from a Facebook mid-creator in 2026.
Ranges reflect observed market rates for Facebook mid-tier creators in 2026. Individual creator quotes vary based on engagement quality, niche, and historical performance.
All rates USD. Sourced from CreatorScore market observations + industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.
Facebook's rate economy reflects two market realities: (1) organic reach is structurally low (2-4% typical), so creators price sponsored content based on the guaranteed-reach component (paid amplification usually bundled); (2) audience demographics are well-suited to CPG, healthcare, financial services, travel, and home categories — the brands that still thrive on Facebook Pages command premium rates because the creator supply is limited.
Two sides of every rate conversation — how mid-tier creators should pitch, and how brands should read the quote.
Three representative mid-tier Facebook deals and the payout bands we see.
See rate expectations across every Facebook tier.