HR background-check tools scan job candidates. CreatorScore scans creators — with video transcripts, fake-follower ML, FTC disclosure patterns, and continuous post-signing monitoring that no HR tool provides.
Every creator you're considering has years of public content. The risky tweet from 2019, the off-brand podcast episode, the viral moment their audience sided against them — it's all in their history. We surface it in minutes, not days. Single report $19.99; unlimited scans on any paid plan.
Six signal layers, every creator. The goal isn't a yes/no — it's a clear picture of risk across every dimension that matters for a brand partnership.
Every public tweet and reply from the creator's account, going back years — not just the last 100. Old tweets that resurface are the #1 source of avoidable brand-crisis incidents.
Speech-to-text on YouTube, TikTok, and Instagram video content. Words spoken on camera matter more than captions — most background-check tools skip transcripts entirely.
Per-comment sentiment, toxicity, and bot-detection across the audience. What a creator's community says is often a stronger risk signal than what the creator says.
Computer vision scans every image and video frame for NSFW, violence, graphic content, and brand-adjacent risk. Includes ephemeral Instagram stories.
Google, news archives, forums, review sites, and lawsuit databases scanned for controversies, legal issues, and negative press that never appear in the creator's own content.
Historical rate of proper sponsorship disclosure (#ad, Paid Partnership, verbal mentions). Sub-10% disclosure automatically caps the trust score — signals legal exposure.
HR-focused tools like Ferretly and generic social-screening products weren't built for creator marketing. The gaps matter.
Every background check produces a defensible report your team can act on, attach to a brief, or send to legal.
A clear, defensible number you can drop into a brief or share with legal. Weighted across 7 independent AI agents.
Automatic score caps for severe risks — hate speech >90%, NSFW >95%, bot followers >60%, sub-10% disclosure. No judgment call required.
Every score change is explained — exactly which signals moved the number, in plain English. No black-box vetting.
Every risk flag links back to the exact post, comment, or video frame it came from. Full audit trail for legal review.
A one-shot report is only half the answer. Once a creator is in your roster, every new post across 12 platforms is pulled in daily, risk-scanned with NLP + computer vision + OCR + speech-to-text, and critical findings trigger an immediate email to your team — the same day the post goes live.
Brands should never first learn about a creator crisis from Twitter. That's the problem continuous monitoring solves — and it's included with every paid plan.