All YouTube rates
YouTube · Micro-creator · 2026 rates

What YouTube micro-influencers charge in 2026

Real market rates for YouTube creators with 10K–100K subscribers, across 4 standard deliverables. Typical engagement for this tier: 4–8%. Typical scope: mid-roll integration + community post, sometimes dedicated video.

Mid-roll integration (60-90s)
$500 – $2.5K

Typical range for a single mid-roll integration (60-90s) from a YouTube micro-creator in 2026.

Rate Breakdown by Deliverable

Ranges reflect observed market rates for YouTube micro-tier creators in 2026. Individual creator quotes vary based on engagement quality, niche, and historical performance.

Mid-roll integration (60-90s)
$500
$2.5K
—
Dedicated video
$1.5K
$7.5K
—
Community post (single)
$75
$300
—
Package (mid-roll + community)
$750
$3.5K
—

All rates USD. Sourced from CreatorScore market observations + industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

What drives YouTube micro-tier rates?

YouTube rates are driven by subscriber count less than any other platform — views-per-video is the real metric. A 200K-subscriber channel that averages 400K views per video prices very differently from a 200K-subscriber channel that averages 40K. 2026 rates reflect CPM-based pricing models where $20-$40 per 1,000 views on the first 30 days is the common baseline; dedicated videos (long-form sponsored content) price at 3-5x that rate.

Rate multipliers to account for

  • Average views per video on the last 30 days (single most predictive signal)
  • Niche CPM (tech, finance, luxury = $40-$60 CPM; lifestyle = $15-$25 CPM)
  • Integration length (60-second talk-to-camera vs 3-minute embedded storytelling)
  • Placement (pre-roll vs mid-roll vs end-card — mid-roll commands 60-80% premium)
  • Dedicated video vs integration in a standard video
  • Usage rights (YouTube-only vs cross-platform)

Negotiation playbook

Two sides of every rate conversation — how micro-tier creators should pitch, and how brands should read the quote.

If you're the creator

  • 1Mid-roll is the sweet spot — push for it over pre-roll or end-card
  • 2Dedicated videos command 3-5x mid-roll rates; they're worth the extra production time
  • 3Build a CPM rate card ($25-$50 per 1K views) and quote that as your pricing model

If you're the brand

  • 1Micro YouTube is the highest-converting tier for most B2B and high-consideration products
  • 2Expect 3-5x the conversion of equivalent-spend Instagram micros for SaaS and tech
  • 3Request historical view data on sponsored content specifically — sponsored videos sometimes underperform

Real scenarios at this tier

Three representative micro-tier YouTube deals and the payout bands we see.

SaaS product, dedicated video review
$2,000–$6,000
Kitchen tool, mid-roll + community post
$1,200–$3,000
Online course, 90-second deep integration
$1,500–$4,500

Compare tiers on YouTube

See rate expectations across every YouTube tier.

Nano<10K subscribersMicro10K–100K subscribersMid100K–500K subscribersMacro500K–1M subscribersMega1M+ subscribers

Rate cards are averages. Creators aren't.

CreatorScore verifies audience authenticity, engagement quality, and brand-safety signals so your rate negotiations are based on reality, not vanity metrics.