▸ All YouTube rates · Micro-creator · 2026

What YouTube micro-influencers charge in 2026

Market rates for YouTube creators with 10K–100K subscribers, across 4 standard deliverables. Typical engagement at this tier is 4–8%. Typical scope: mid-roll integration + community post, sometimes dedicated video.

Mid-roll integration (60-90s)$500 to $2.5K

Typical range for a single mid-roll integration (60-90s) from a YouTube micro-creator in 2026.

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▸ By deliverable

Rate breakdown by deliverable

Ranges reflect observed market rates for YouTube micro-tier creators in 2026. Individual quotes move with engagement quality, niche and track record.

  • Mid-roll integration (60-90s)$500 to $2.5K

  • Dedicated video$1.5K to $7.5K

  • Community post (single)$75 to $300

  • Package (mid-roll + community)$750 to $3.5K

All rates USD. Sourced from CreatorScore market observations and industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

▸ Rate drivers

What drives YouTube micro-tier rates

YouTube rates are driven by subscriber count less than any other platform. Views-per-video is the real metric. A 200K-subscriber channel that averages 400K views per video prices very differently from a 200K-subscriber channel that averages 40K. 2026 rates reflect CPM-based pricing models where $20-$40 per 1,000 views on the first 30 days is the common baseline; dedicated videos (long-form sponsored content) price at 3-5x that rate.

  1. 01

    Average views per video on the last 30 days (single most predictive signal)

  2. 02

    Niche CPM (tech, finance, luxury = $40-$60 CPM; lifestyle = $15-$25 CPM)

  3. 03

    Integration length (60-second talk-to-camera vs 3-minute embedded storytelling)

  4. 04

    Placement (pre-roll vs mid-roll vs end-card; mid-roll commands 60-80% premium)

  5. 05

    Dedicated video vs integration in a standard video

  6. 06

    Usage rights (YouTube-only vs cross-platform)

▸ Negotiation

Two sides of the same rate conversation

How micro-tier creators should pitch, and how brands should read the quote.

Creator

If you're the creator

  1. Mid-roll is the sweet spot, so push for it over pre-roll or end-card
  2. Dedicated videos command 3-5x mid-roll rates; they're worth the extra production time
  3. Build a CPM rate card ($25-$50 per 1K views) and quote that as your pricing model

Brand

If you're the brand

  1. Micro YouTube is the highest-converting tier for most B2B and high-consideration products
  2. Expect 3-5x the conversion of equivalent-spend Instagram micros for SaaS and tech
  3. Request historical view data on sponsored content specifically, since sponsored videos sometimes underperform

▸ Sample deals

Three micro-tier YouTube deals

Representative briefs at this tier and the payout bands we see for them.

  • SaaS product, dedicated video review$2,000–$6,000
  • Kitchen tool, mid-roll + community post$1,200–$3,000
  • Online course, 90-second deep integration$1,500–$4,500

▸ Before you pay the rate

Rate cards are averages. Creators aren't.

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  1. A micro-creator with a real, engaged audience earns the top of these ranges. One with bought followers or pod engagement belongs at the bottom, or off the card.
  2. CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
  3. Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.

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