All TikTok rates
TikTok · Mid-tier creator · 2026 rates

What TikTok mid-influencers charge in 2026

Real market rates for TikTok creators with 50K–500K followers, across 4 standard deliverables. Typical engagement for this tier: 2.5–5%. Typical scope: multi-deliverable campaigns, typically 2-4 week engagement.

In-Feed sponsored video
$1.0K – $5.0K

Typical range for a single in-feed sponsored video from a TikTok mid-creator in 2026.

Rate Breakdown by Deliverable

Ranges reflect observed market rates for TikTok mid-tier creators in 2026. Individual creator quotes vary based on engagement quality, niche, and historical performance.

In-Feed sponsored video
$1.0K
$5.0K
—
Bundle (post + story + duet)
$2.5K
$10K
—
TikTok Shop hero content
$1.5K
$7.5K
—
Exclusive-category window
$500
$3.0K
Additional to base rate

All rates USD. Sourced from CreatorScore market observations + industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

What drives TikTok mid-tier rates?

TikTok's rate economy is driven by three factors brands consistently under-appreciate: (1) the algorithm surfaces content to non-followers, so follower count matters less than engagement signals; (2) TikTok Shop integration is becoming the dominant deliverable for consumer brands and pays differently than brand-awareness work; (3) viral upside is genuinely asymmetric — creators rationally price in the tail outcome. The rates below reflect 2026 observed averages, not aspirational asks.

Rate multipliers to account for

  • Recent virality (videos >1M views in last 30 days drive 2-3x rate premiums)
  • Niche exclusivity (beauty, fitness, food rates premium over generic lifestyle)
  • TikTok Shop affiliate performance (convertibility data available)
  • Deliverable complexity (script, multi-scene, props vs simple talk-to-camera)
  • Usage rights (organic-only vs brand-allowed spark ad vs white-label)
  • Exclusivity window (no competitor posts for X days)

Negotiation playbook

Two sides of every rate conversation — how mid-tier creators should pitch, and how brands should read the quote.

If you're the creator

  • 1Mid tier is where retainers start — propose monthly retainers instead of per-video
  • 2Secure longer exclusivity windows (30-60 days) for higher rates
  • 3Get a usage-rights matrix into the contract: organic, spark, whitelisted ads each price separately

If you're the brand

  • 1Mid creators are the sweet spot for sustained brand presence — 1 mid retainer > 6 micro one-offs for most brands
  • 2Ask for category exclusivity rather than just brand exclusivity — stops competitors getting your mid-tier rhythm
  • 3Budget for paid amplification on top of creator fee (typically 0.5-1x creator fee)

Real scenarios at this tier

Three representative mid-tier TikTok deals and the payout bands we see.

Beauty brand, 4 videos over 1 month + spark ads
$4,000–$12,000
DTC food, monthly retainer (6 videos + usage)
$8,000–$18,000/mo
App launch, single hero video + 30-day exclusivity
$6,000–$15,000

Compare tiers on TikTok

See rate expectations across every TikTok tier.

Nano1K–10K followersMicro10K–50K followersMid50K–500K followersMacro500K–1M followersMega1M+ followers

Rate cards are averages. Creators aren't.

CreatorScore verifies audience authenticity, engagement quality, and brand-safety signals so your rate negotiations are based on reality, not vanity metrics.