Now powered by OCRS — the Open Creator Rate Standard. Five sourced multipliers and a confidence band for every deal. Same URL, defensible math.
A brand asks "what's your rate." A creator picks a number that feels right. The brand counters. They meet in the middle. Nobody knows if the deal was fair.
OCRS replaces the guessing game with math anyone can audit. Five multipliers. Every input publicly measurable. Every coefficient sourced from industry benchmarks. Every output shipped with a confidence range.
The OCRS fair rate equals Base Media Value (BMV) multiplied by Content Multiplier (CM) multiplied by Rights Multiplier (RM) multiplied by Quality Adjustment (QA) multiplied by Market Adjustment (MA).
Each component answers one plain question. None of them require proprietary data — every input is measurable from public profile metrics and deal terms.
What is this audience worth?
Bayesian-shrunk median views × platform CPM. Small samples are pulled toward the category prior so a single viral post can't fake market value.
How much work went into the post?
Length × production × concept × deliverable count. Captures cinematic mini-films, scripted skits, and bundled cut-downs — not just the raw clip.
What can you do with the content?
Organic only is the floor. Whitelisting, 6-/12-month paid rights, category exclusivity, and perpetual usage stack on top — every line item priced.
Is this audience real and engaged?
Engagement vs. niche benchmark, clipped 0.7×–1.5×. Authenticity and consistency factors plug in from time-series data in v1.1.
When and where is it running?
Geo tier × niche demand × seasonality. A Q4 finance deal in the US prices very differently from a Q1 gaming deal in SEA.
Every coefficient OCRS uses, exposed in full. Sourced from Influencer Marketing Hub, IAB, eMarketer, and the OCRS validation study. Updated annually.
Drives BMV — Base Media Value
| Platform | CPM | Category prior (views) |
|---|---|---|
| TikTok | $9 | 50,000 |
| Instagram Reels | $15 | 15,000 |
| YouTube Shorts | $12 | 25,000 |
| YouTube Long-form | $35 | 8,000 |
ER benchmark drives QA factor; MA multiplier drives Market Adjustment
| Niche | ER benchmark | MA multiplier |
|---|---|---|
| Beauty | 4.0% | 1.20 |
| Fashion | 3.5% | 1.10 |
| Fitness | 5.0% | 0.95 |
| Food | 5.5% | 0.90 |
| Finance | 3.0% | 1.40 |
| Tech | 3.0% | 1.30 |
| Gaming | 4.5% | 0.85 |
| Lifestyle | 4.0% | 1.00 |
| Parenting | 5.0% | 1.05 |
| Travel | 4.0% | 0.95 |
| Business | 2.8% | 1.30 |
Tier 1 = full rate; tiers 2–4 discount by purchasing power
| Tier | Multiplier |
|---|---|
| Tier 1 (US, UK, AU, DE, FR, JP) | 1.00 |
| Tier 2 (CA, IT, ES, KR, BR) | 0.85 |
| Tier 3 (MX, IN, SEA) | 0.60 |
| Tier 4 (emerging markets) | 0.40 |
Brand spend skews toward Q4 holiday push; Q1 is the floor
| Quarter | Multiplier |
|---|---|
| Q1 (Jan–Mar) | 0.85 |
| Q2 (Apr–Jun) | 0.95 |
| Q3 (Jul–Sep) | 1.00 |
| Q4 (Oct–Dec) | 1.25 |
Longer formats command higher rates per delivered post
| Length | Multiplier |
|---|---|
| Under 15s | 0.80 |
| 15–30s | 1.00 |
| 30–60s | 1.20 |
| 1–3 min | 1.50 |
| 3–10 min | 2.00 |
| Over 10 min | 3.00 |
Add 0.5 for 3mo category exclusivity, 1.0 for 6mo, 1.0 for perpetual
| Tier | Multiplier |
|---|---|
| Organic only | 1.00 |
| Whitelisting / dark posts (90d) | 1.50 |
| Paid media rights (6 months) | 2.00 |
| Paid media rights (12 months) | 2.50 |
Recent posts, not lifetime average
Likes + comments ÷ views × 100
How many recent posts back the median above. More posts = OCRS trusts your data more (less pulled toward the platform prior).
+0.15 each, capped at +0.5
Cut-downs, edits, variants
USD. Leave blank to skip.
OCRS v1.0 — Authenticity and consistency factors default to 1.0 until v1.1 wires the time-series pipeline.
Rate depends on five things: how big and engaged the audience is (BMV), how much production work went into the post (CM), what usage rights are granted (RM), how the engagement compares to the niche benchmark (QA), and the market context — geo, niche, season (MA). OCRS multiplies these five together to give a fair rate plus a confidence band. The calculator on this page computes all of them live.
OCRS (Open Creator Rate Standard) is an open methodology for pricing creator deals — coefficients sourced from Influencer Marketing Hub, IAB, and eMarketer; outputs shipped with a confidence range. The previous version of this calculator used a simpler CPM × follower model. OCRS prices rights, exclusivity, and production effort line-by-line, which gives both brands and creators a defensible number. Same URL, materially better math.
Every coefficient — CPM by platform, niche ER benchmarks, geo tiers, seasonal multipliers, rights add-ons — is sourced from public industry benchmarks. The full methodology PDF documents each one. Where v1.0 defaults a factor (authenticity, consistency) to 1.0, it's because the time-series data needed to compute it isn't reliably public; v1.1 wires that in via the ScrapeCreators historical pipeline.
OCRS captures both. Median views drives BMV. Engagement rate (vs. the niche benchmark) drives the QA factor, clipped between 0.7× and 1.5×. A 50k creator at 6%+ ER will land well above a 200k creator at 1.5% ER on identical content.
Because creator data is noisy. A single viral post can inflate a small sample. OCRS shrinks small samples toward the category prior (Bayesian shrinkage with k=10) and reports a ±15% band by default, widening to ±25% under 30 posts and ±40% under 10 posts. The band is the realistic negotiating range, not a single false-precision number.
Yes. Send the fair rate, the confidence band, and the breakdown of all five multipliers. Because every coefficient is open and sourced, brands can plug in their own assumptions and reproduce the math. That's the point of an open standard — no one has to take anyone's word for it.