What should you charge for a sponsored post? Get a data-backed rate range based on 2025-2026 benchmarks, your platform, niche, and engagement. Creators with a verified CreatorScore negotiate 20% higher on average.
TikTok $12-25, Instagram Reels $18-35, YouTube dedicated $60-120 per 1k followers in 2026.
Finance and tech niches command 1.4-1.6x. Lifestyle and gaming trend 0.85-0.95x.
A 50k creator with 6%+ engagement often out-earns a 200k account with 1.5%.
CreatorScore is a 1-100 brand safety rating built from 7 AI agents. Brands use it to vet creators before signing deals — which means you can use it to justify a higher rate.
Rates are driven by platform, deliverable, follower count, engagement rate, and niche. As a rough 2026 baseline: TikTok $12-25 per 1k followers, Instagram Reels $18-35 per 1k, YouTube dedicated integrations $60-120 per 1k. Finance and tech niches carry 1.4-1.6x multipliers; lifestyle and gaming trend lower. Use the calculator above to see your specific range.
Brands increasingly require third-party vetting before approving creator deals. A verified CreatorScore (1-100 brand safety rating) is proof that your content, audience, and engagement are authentic — which is the fastest way to justify a premium ask. Creators with a verified score negotiate roughly 20% higher on average.
Yes, increasingly so. A 50k creator with 6%+ engagement often out-earns a 200k creator at 1.5% engagement because brands care about ROI, not vanity metrics. Our calculator factors engagement into the rate range explicitly.
Rates are derived from 2025-2026 influencer marketing reports, public brand deal disclosures, and anonymized data across the CreatorScore platform. They reflect USD rates for US/EU creators; adjust down 30-50% for emerging markets.
Yes. The recommended midpoint is a reasonable opening ask for inbound brand inquiries. Pair it with your CreatorScore profile as a media kit, and you have everything a brand needs to greenlight the deal.