3 brand crises detected this week

One Bad Partnership
Away from a PR Crisis

Every unvetted creator is a risk you can't afford. 7 AI agents scan for hate speech, fake followers, NSFW content, and hidden controversies across 12 platforms — before you sign.

7

AI Scoring Agents

12

Platforms Analyzed

200+

Data Signals Tracked

Real-time 24/7 monitoring

·

Explainable AI scoring

1

CreatorScore

Poor

Fashion brand drops influencer after racist tweets resurface — $2.1M campaign wasted

DTC brand discovers 67% fake followers on partner creator — $340K budget lost

Beauty brand faces boycott after creator's homophobic remarks go viral

Agency loses Fortune 500 client after creator caught in fraud scandal

Supplement brand sued after creator makes unverified health claims in sponsored post

Gaming company pulls $1.8M deal after creator's NSFW content surfaces on Twitch

Tech brand stock drops 4% after ambassador arrested during sponsored campaign

Fitness brand partner exposed running engagement pod with 200+ bot accounts

Fashion brand drops influencer after racist tweets resurface — $2.1M campaign wasted

DTC brand discovers 67% fake followers on partner creator — $340K budget lost

Beauty brand faces boycott after creator's homophobic remarks go viral

Agency loses Fortune 500 client after creator caught in fraud scandal

Supplement brand sued after creator makes unverified health claims in sponsored post

Gaming company pulls $1.8M deal after creator's NSFW content surfaces on Twitch

Tech brand stock drops 4% after ambassador arrested during sponsored campaign

Fitness brand partner exposed running engagement pod with 200+ bot accounts

Built to Protect Your Brand

7 specialized AI agents analyze creators across every dimension of risk — so you can make confident influencer partnership decisions.

7

AI Scoring Agents

12

Platforms Analyzed

24/7

Real-Time Monitoring

200+

Data Signals

5 risk categories

Content Risk Detection

AI scans every post for hate speech, NSFW content, profanity, violence, and misleading claims across 12 platforms.

Bot & pod detection

Fake Follower Detection

Authenticity scoring identifies bot followers, engagement pods, and artificially inflated metrics before you invest.

SHAP explainability

Explainable AI Scoring

Every score comes with SHAP-powered explanations — see exactly which factors drive a creator's rating up or down.

AI-Powered Monitoring

Real-Time Risk Detection & Creator Monitoring

Our AI monitors every post, video, and comment across 12 platforms. When dangerous content appears, your team is alerted within minutes — not days. Learn how our scoring works.

7

AI Scoring Agents

12

Platforms Monitored

< 10min

Avg. Detection Time

24/7

Continuous Scanning

High Risk

Risk Report #4,291

Flagged 47 minutes ago

Fitness creator video thumbnail — gym setting with supplements visible

2:34

TikTok

Flagged

Jake Thompson

@jake_fitness · 892K followers

Posted Apr 6, 2026 at 3:14 PM

“My honest review of these supplements — you NEED to hear this before you buy...”

Risk Analysis

Hate Speech

78%Detected

NSFW Content

12%Clear

Profanity

45%Moderate

Violence

5%Clear

Misleading Claims

62%Flagged

Score Impact

9143-48 points

Alert sent to Brand Team (3 users via email)

Detection Timeline

3:14 PM

Content posted on TikTok

3:22 PM

AI detection triggered

+8 min

3:24 PM

Risk analysis complete

+2 min

3:24 PM

Alert sent to brand team (3 users)

+Instant

Total detection time: 10 minutes from post to alert

Never be the last to know about a creator crisis. Get real-time alerts the moment risk is detected.

How CreatorScore Works

7 Independent AI Agents.
One Unbiased Score.

Each agent analyzes a different dimension of creator risk — blind to the others. Their scores converge through a transparent weighted average where no single agent can dominate. See full methodology.

Step 1

Data Collection

Posts, comments, and engagement scraped from 12 platforms

Step 2

Independent Analysis

7 agents score blindly — no agent sees the others' output

Step 3

Weighted Convergence

Each score × its weight, then summed — fully transparent

Step 4

CreatorScore

One number (1–100), explainable down to every data point

Agent Scores

Each scores independently (0–100) in its domain

Step 2

Content Risk20%

93

Hate speech, NSFW, profanity, misinformation, violence

Authenticity20%

87

Fake followers, bot engagement, engagement pods

Brand Safety15%

82

Controversies, FTC compliance, partnership history

Audience Quality15%

79

Demographics, engagement depth, community health

Sentiment10%

74

Comment sentiment, audience reception, trends

Community Trust10%

81

Disclosure compliance, recommendation quality

ROI Prediction10%

77

Engagement rate, conversion signals, growth trajectory

Weighted Convergence

How agent scores combine into the final CreatorScore

Step 3

93 × 20%

= 18.6

87 × 20%

= 17.4

82 × 15%

= 12.3

79 × 15%

= 11.8

74 × 10%

= 7.4

81 × 10%

= 8.1

77 × 10%

= 7.7

SUM

83 / 100

Excellent

CreatorScore

Why This Is Unbiased

•Each agent scores independently — zero knowledge of other agents
•Weighted average prevents any single dimension from dominating
•Knockout factors cap scores for severe issues (e.g., 60%+ bots = max 20)
•SHAP explainability shows exactly which factors drive each score

Cross-Platform Analysis

12 Platforms Analyzed.
One Unified Score.

Most vetting tools only cover 3-5 platforms. CreatorScore analyzes creators across 12 social platforms — more than any competitor — giving you a complete picture of brand safety risk, no blind spots.

TikTok

Instagram

YouTube

X (Twitter)

Twitch

LinkedIn

Kick

Snapchat

Facebook

Pinterest

Threads

Reddit

Platform Coverage vs. Competitors

CreatorScore

12

Grin

5

CreatorIQ

4

Upfluence

4

HypeAuditor

4

Modash

3

Unified Score

Cross-platform scores are weighted by follower count and merged into one trust score

No Blind Spots

A creator may be brand-safe on Instagram but risky on Twitch — we catch it all

Identity Linking

We auto-link a creator's accounts across platforms into one unified profile

Search Any Creator

Pay for scores delivered. Nothing else.

No platform licenses. No seats. No annual minimums. Pay per creator — once, monthly, or both.

See full pricing detail →

CORE

CreatorScore

$9.99per creator, one-time

Score the creator once at the moment of purchase. Frozen score with last-scored date visible.

Scored using newest available content
1-100 score, 7 AI agents, 12 platforms
Last-scored date visible on every profile
SHAP audit trail

Monitoring Watchdog

ADD-ON

$9.99/mo per creator

Daily content scan + risk-flag email alerts. Toggle on or off per creator.

Daily risk scans
Email alerts on flagged content
X feud + controversy detection
Toggle on/off per creator

Requires the creator to have a score (one-time or recurring).

Background Check

ONE-TIME

From$19.99one-time

Full social-history scan back to day one. Vet quietly before you reach out, or with creator authorization for partnership- level due diligence.

Quick — $19.99: Scraper-based, creator not notified
Verified — $29.99: OAuth-authorized, audit-grade trail
All connected platforms, full historical sweep
Risk flags + severity ratings

Volume discounts

Automatic. Based on the number of CreatorScores you buy or subscribe to per month.

1–50:$9.99

51–200:$8.99−10%

201–500:$7.99−20%

500+:Custom + API

Attribution Add-on

Add to any plan

Track the full customer journey from creator content to purchase. Prove exactly which creators drive revenue with multi-touch attribution.

Tracking links

Shopify integration

Survey attribution

ROAS dashboard

From$200/month

Starter: $200 (25 links)Professional: $500 (200 links)

Every CreatorScore includes AI-powered influencer vetting across 7 scoring agents: Content Risk, Brand Safety, Sentiment, Authenticity, Audience Quality, Community Trust, and ROI Prediction. See full pricing or talk to sales for 500+.

What is CreatorScore?

CreatorScore is an advanced influencer vetting and brand safety scoring platform. Brands, agencies, and marketers use CreatorScore to evaluate creator risk and authenticity before launching influencer marketing campaigns.

How Does Influencer Brand Safety Scoring Work?

CreatorScore uses a proprietary 7-agent AI scoring system to evaluate creators on a scale of 1 to 100. Each AI agent specializes in a different dimension of creator risk and quality, from content safety analysis to fake follower detection to ROI prediction.

The platform monitors creators in real-time, 24/7, across YouTube, TikTok, Instagram, Twitter/X, and other social platforms. Scores update continuously as new content is posted, comments are analyzed, and engagement patterns evolve.

Every CreatorScore includes SHAP-based explainability, meaning brands can see exactly which factors drive a creator's score up or down. This transparency helps brands make data-driven decisions about influencer partnerships.

The 7 AI Scoring Agents

Content Risk (20%): Detects hate speech, NSFW, profanity, misinformation, and violent content
Authenticity (20%): Identifies fake followers, bot engagement, purchased growth, and engagement pods
Brand Safety (15%): Investigates controversies, network risk, partnership history, and FTC compliance
Audience Quality (15%): Evaluates demographics, engagement depth, community health, and brand alignment
Sentiment (10%): Analyzes audience sentiment, comment quality, and reception trends with NLP
Community Trust (10%): Assesses disclosure compliance, recommendation quality, and creator conduct
ROI Prediction (10%): Projects campaign ROI from engagement rates, conversions, and growth trajectory

How to Check if an Influencer is Brand Safe

Search any creator on CreatorScore to get an instant brand safety assessment. The platform analyzes their content history, audience authenticity, sentiment trends, and risk factors across all social platforms. Results include a 1-100 score with detailed breakdowns and actionable risk flags.

How to Detect Fake Followers and Bot Engagement

CreatorScore's Authenticity Agent uses pattern analysis to detect fake followers, purchased likes, engagement pods, and bot activity. It examines follower growth patterns, comment authenticity ratios, engagement timing anomalies, and audience geographic distributions to identify fraudulent activity.

How to Predict Influencer Campaign ROI

The ROI Prediction Agent combines engagement rate analysis, historical conversion indicators, audience purchasing power signals, and growth trajectory data to project likely campaign outcomes. This helps brands allocate budgets to creators most likely to deliver measurable results.

Built for Brands and Agencies

Brands and agencies use CreatorScore to protect their reputation and maximize influencer marketing ROI.

Get Started Read Our Scoring Methodology

Frequently asked questions

Everything you need to know about vetting creators with CreatorScore.

What is CreatorScore?
+
CreatorScore is an influencer vetting and brand safety scoring platform. It uses 7 AI agents to evaluate creators on a 1–100 scale across content risk, authenticity, brand safety, audience quality, sentiment, community trust, and ROI prediction. Brands use CreatorScore to vet influencers before campaigns across YouTube, TikTok, Instagram, Twitter/X, and more.
How does influencer brand safety scoring work?
+
7 AI agents analyze creators across weighted dimensions: Content Risk (20%) scans for hate speech and NSFW content, Authenticity (20%) detects fake followers and bots, Brand Safety (15%) checks controversies and FTC compliance, Audience Quality (15%) evaluates demographics and engagement, Sentiment (10%) analyzes audience reception, Community Trust (10%) assesses disclosure compliance, and ROI Prediction (10%) projects campaign returns. The weighted average produces a score from 1 to 100.
How do you detect fake followers and bot engagement?
+
The Authenticity Agent analyzes follower growth patterns, comment authenticity ratios, engagement timing anomalies, engagement pod activity, and audience geographic distributions. Creators with bot-follower ratios above 60% are automatically capped at a score of 20 through the knockout-factor system.
Which social platforms does CreatorScore analyze?
+
12 platforms: YouTube, TikTok, Instagram, Twitter/X, Facebook, Reddit, Twitch, Kick, LinkedIn, Snapchat, Threads, and Bluesky. Content, comments, engagement, and identity signals are collected from each platform and unified into a single cross-platform score.
How long does it take to get a CreatorScore?
+
First-time scoring typically takes 10–15 minutes per creator, depending on how much historical content must be analyzed. The platform scrapes posts, transcribes video, runs NLP on comments, and evaluates visual content before producing a final score. Monitored creators are refreshed daily and get a full rescore every 30 days.
What are knockout factors in the CreatorScore model?
+
Knockout factors are automatic score caps that trigger when a creator exhibits severe risk signals: bot followers above 60% cap the score at 20, engagement pods above 80% cap at 30, hate-speech prevalence above 90% caps at 35, NSFW content above 95% caps at 35, and missing FTC disclosure below 10% caps at 35. Knockouts prevent a single strong dimension from masking a disqualifying risk.
Can CreatorScore track campaign attribution and ROI?
+
Yes. CreatorScore includes a multi-touch attribution system with tracking links, a tracking pixel for brand websites, Shopify and Fairing integrations, and promo-code matching. Brands see clicks, conversions, revenue, and ROAS per creator. Creators always see clicks and conversions on their content; revenue visibility is opt-in per tracking link.

More questions? Read our full methodology or contact us.

12

Platforms Analyzed

7

AI Scoring Agents

160+

Data Signals

24/7

Continuous Monitoring

Every Day Without CreatorScore
Is a Day Your Brand Is Exposed

The next influencer crisis isn't a matter of if — it's when. The only question is whether you'll catch it before it costs you everything.

No setup fees

Results in 15 minutes

Cancel anytime