How Does Influencer Brand Safety Scoring Work?
CreatorScore uses a proprietary 7-agent AI scoring system to evaluate creators on a scale of 1 to 100. Each AI agent specializes in a different dimension of creator risk and quality, from content safety analysis to fake follower detection to ROI prediction.
The platform monitors creators in real-time, 24/7, across YouTube, TikTok, Instagram, Twitter/X, and other social platforms. Scores update continuously as new content is posted, comments are analyzed, and engagement patterns evolve.
Every CreatorScore includes SHAP-based explainability, meaning brands can see exactly which factors drive a creator's score up or down. This transparency helps brands make data-driven decisions about influencer partnerships.
The 7 AI Scoring Agents
- Content Risk (20%)
- Detects hate speech, NSFW, profanity, misinformation, and violent content
- Authenticity (20%)
- Identifies fake followers, bot engagement, purchased growth, and engagement pods
- Brand Safety (15%)
- Investigates controversies, network risk, partnership history, and FTC compliance
- Audience Quality (15%)
- Evaluates demographics, engagement depth, community health, and brand alignment
- Sentiment (10%)
- Analyzes audience sentiment, comment quality, and reception trends with NLP
- Community Trust (10%)
- Assesses disclosure compliance, recommendation quality, and creator conduct
- ROI Prediction (10%)
- Projects campaign ROI from engagement rates, conversions, and growth trajectory