Know exactly who
you're partnering with — before you sign.
CreatorScore is a 1–100 brand-safety trust score for influencers. It reads a creator's entire footprint across 12 platforms and returns one number you can defend — every risk named, every flag traced back to the post that caused it.
Reading 412 posts across 3 platforms…
What you get
One bad partner can cost a campaign. Guesswork shouldn't be the safeguard.
Everything you need to clear a creator — the score, the evidence, the audience, and the monitoring — in one dashboard built for the decision.
Your command center
Your whole portfolio, one screen.
Portfolio health, the 90-day score trend, score distribution, and every risk event as it lands — so you always know where your roster stands.
The roster
Every creator, scored.
Your whole shortlist with live cross-platform scores and open flags — sortable, comparable, always current.
The evidence
Every flag, with the receipts.
Each risk opens to the exact post — the video, the transcript, the timestamp, and the score impact.
Unverified health claim
“…and honestly it completely cured my anxiety.”
The audience
Read the room.
Real comments, scored for sentiment — proof the community is genuine, not just loud.
obsessed with this routine 😭🔥
is this even sponsored lol
tried it, completely broke me out
Brand intel
Who they've worked with.
Every brand they've mentioned — sponsored vs organic, sentiment, and how often.
Always on
Caught the moment it happens.
24/7 scanning across 12 platforms. A meltdown at 2am is an alert in your inbox by 2:10.
Hate speech detected
Fake-follower spike (+73%)
NSFW content flagged
Due diligence
A full-history background check.
Before a big partnership, scan years of content back to day one — categorized, evidenced, and signed off. Quietly, or with the creator's authorization.
7 Independent AI Agents.
One Unbiased Score.
Vetting an influencer isn't one check — it's seven. Each agent is a specialist that inspects a creator's entire footprint for a different kind of risk, blind to the others. Here's exactly what each one does.
Content Risk
Reads everything they’ve ever posted for brand-damaging content.
- Transcribes every video and reads every caption and comment
- Detects hate speech, slurs, NSFW imagery, and graphic violence frame-by-frame
- Catches misinformation and ideology hidden inside helpful-looking content
- Traces each flag to the exact post, frame, or line that triggered it
Authenticity
Proves whether their audience and engagement are real.
- Models follower-growth curves to catch bought spikes
- Detects bot comments, engagement pods, and like-to-comment anomalies
- Cross-checks engagement timing and geography for inflation
- Hard-caps the score when bot ratios cross a set threshold
Brand Safety
Surfaces the controversy before it becomes your controversy.
- Scans the open web for lawsuits, cancellations, and public feuds
- Audits FTC disclosure across their full sponsored history
- Maps who they associate with — network risk, not just their own posts
- Names the controversy and links the source, so you decide
Audience Quality
Measures whether their followers can actually buy.
- Profiles audience demographics, geography, and buying power
- Gauges real engagement depth — questions, replies, comment length
- Separates passive reach from an active, converting community
- Flags gaps between follower count and meaningful interaction
Sentiment
Reads the room around the creator.
- Runs NLP on thousands of comments for tone and reception
- Tracks whether sentiment is warming up or turning
- Tells real criticism of the creator from third-party targets
- Catches early backlash before it shows up in the numbers
Community Trust
Checks whether their audience actually trusts them.
- Audits #ad and sponsorship disclosure compliance
- Evaluates the honesty of their product recommendations
- Weighs how the community reacts to paid content
- Rewards creators who protect their audience’s trust
ROI Prediction
Projects what a partnership will actually return.
- Blends engagement rate, conversion signals, and growth trajectory
- Benchmarks against current per-platform, per-niche data
- Models velocity — is their influence rising or fading?
- Estimates realistic return, not vanity reach
- Every agent scores blind — none can be swayed by another
- Combined so no single dimension can dominate the result
- Severe risks — 60%+ bots, hate speech — hard-cap the score
- Every point traces back to the post that caused it
Want the exact weights, knockout thresholds, and model internals? Read the full methodology.
Vet a creator without leaving your chat.
Connect the CreatorScore MCP and ask in plain language. The full cross-platform footprint — score, per-platform breakdown, and named risks — comes back inline.
12 Platforms Analyzed.
One Unified Score.
Most vetting tools only cover 3-5 platforms. CreatorScore analyzes creators across 12 social platforms — more than any competitor — giving you a complete picture of brand safety risk, no blind spots.
Platform Coverage vs. Competitors
Cross-platform scores are weighted by follower count and merged into one trust score
A creator may be brand-safe on Instagram but risky on Twitch — we catch it all
We auto-link a creator's accounts across platforms into one unified profile
Pay for scores delivered. Nothing else.
No platform licenses. No seats. No annual minimums. Pay per creator — once, monthly, or both.
See full pricing detail →Background Check
Full social-history scan back to day one. Vet quietly before you reach out, or with creator authorization for partnership-level due diligence.
- Quick — $19.99: Scraper-based, creator not notified
- Verified — $29.99: OAuth-authorized, audit-grade trail
- All connected platforms, full historical sweep
- Risk flags + severity ratings
Volume discounts
Automatic. Based on the number of CreatorScores you buy or subscribe to per month.
Attribution Add-on
Add to any plan
Track the full customer journey from creator content to purchase. Prove exactly which creators drive revenue with multi-touch attribution.
Every CreatorScore includes AI-powered influencer vetting across 7 scoring agents: Content Risk, Brand Safety, Sentiment, Authenticity, Audience Quality, Community Trust, and ROI Prediction. See full pricing or talk to sales for 500+.
Vet your next creator
before you sign the deal.
One score across every platform, every risk named and traced to the post that caused it. Make the call in minutes — and back it up with evidence.
Frequently asked questions
How brands and agencies use CreatorScore to vet influencers and mitigate brand risk at scale.
What is CreatorScore?
+CreatorScore is a brand-risk assessment and influencer vetting platform. It helps brands and agencies protect their reputation and intellectual property by uncovering the brand-safety risks a creator carries — controversial content, undisclosed sponsorships, fake audiences, and public controversies — before a partnership is signed, and by continuously monitoring those creators afterward. Every creator is evaluated across their entire footprint on 12 platforms, with each risk named and traced back to the post that caused it.How do brands and agencies mitigate influencer brand risk?
+Mitigating influencer risk means catching problems before they become your problem. CreatorScore runs full due diligence on a creator's entire cross-platform footprint — scanning years of posts, comments, and video for hate speech, NSFW content, misinformation, undisclosed ads, and audience fraud — then surfaces every risk in plain language with the evidence behind it. After you partner, continuous monitoring alerts you the moment a new controversy, score drop, or risky post appears, so a creator scandal never catches your brand off guard.How does CreatorScore protect my brand's reputation and IP?
+Your brand's reputation is the asset you put next to a creator's name. CreatorScore protects it two ways: pre-partnership due diligence that exposes brand-safety risks before you sign, and continuous post-partnership monitoring that flags new risks while a campaign is live. Because every risk is backed by evidence you can show internally or to the creator, you can defend your decisions, contest false positives, and avoid associating your brand or IP with content that contradicts your values.Can I vet and monitor influencers at scale?
+Yes — CreatorScore is built for influencer risk management at scale. Agencies and brands managing large rosters can assess dozens or hundreds of creators from one dashboard, pull risk reports programmatically through the public API, or vet creators directly inside AI tools like Claude and ChatGPT through the CreatorScore MCP. Every creator on your roster is continuously monitored, giving you one ongoing view of brand risk across your entire influencer program instead of one-off manual checks.What kinds of brand risk does CreatorScore detect?
+CreatorScore detects the risks that damage brands: harmful content (hate speech, slurs, NSFW imagery, graphic violence, misinformation), public controversies (lawsuits, cancellations, public feuds), FTC and disclosure violations, fake followers and bot engagement, and negative or shifting audience sentiment. Severe issues — such as an audience that is mostly bots or a pattern of hate speech — automatically cap a creator's score, and every flag is traced to the specific post, frame, or comment that triggered it.Does CreatorScore monitor creators after I partner with them?
+Yes. Vetting once isn't enough — creators post daily and controversies can erupt overnight. CreatorScore re-syncs monitored creators every day, runs a full rescore every 30 days, and continuously scans for new risks. If a creator's score drops, a new controversy surfaces, or a risky post goes up, you receive an alert with the specifics — turning influencer risk management into an ongoing safeguard rather than a one-time check.Which social platforms does CreatorScore analyze?
+12 platforms: YouTube, TikTok, Instagram, Twitter/X, Facebook, Reddit, Twitch, Kick, LinkedIn, Snapchat, Threads, and Bluesky. CreatorScore unifies a creator's accounts across all of them into one cross-platform footprint and a single 1–100 risk-adjusted trust score — because a brand is signing off on the whole person, not a single account. The score is produced by 7 specialized AI agents (content risk, authenticity, brand safety, audience quality, sentiment, community trust, and ROI), each analyzing a different dimension of risk.
More questions? Read our full methodology or contact us.