3 brand crises detected this week

One Bad Partnership
Away from a PR Crisis

Every unvetted creator is a risk you can't afford. 7 AI agents scan for hate speech, fake followers, NSFW content, and hidden controversies across 12 platforms — before you sign.

7
AI Scoring Agents
12
Platforms Analyzed
160+
Data Signals Tracked
Real-time 24/7 monitoring
·
Explainable AI scoring
Fashion brand drops influencer after racist tweets resurface — $2.1M campaign wasted
DTC brand discovers 67% fake followers on partner creator — $340K budget lost
Beauty brand faces boycott after creator's homophobic remarks go viral
Agency loses Fortune 500 client after creator caught in fraud scandal
Supplement brand sued after creator makes unverified health claims in sponsored post
Gaming company pulls $1.8M deal after creator's NSFW content surfaces on Twitch
Tech brand stock drops 4% after ambassador arrested during sponsored campaign
Fitness brand partner exposed running engagement pod with 200+ bot accounts
Fashion brand drops influencer after racist tweets resurface — $2.1M campaign wasted
DTC brand discovers 67% fake followers on partner creator — $340K budget lost
Beauty brand faces boycott after creator's homophobic remarks go viral
Agency loses Fortune 500 client after creator caught in fraud scandal
Supplement brand sued after creator makes unverified health claims in sponsored post
Gaming company pulls $1.8M deal after creator's NSFW content surfaces on Twitch
Tech brand stock drops 4% after ambassador arrested during sponsored campaign
Fitness brand partner exposed running engagement pod with 200+ bot accounts

Built to Protect Your Brand

7 specialized AI agents analyze creators across every dimension of risk — so you can make confident influencer partnership decisions.

7
AI Scoring Agents
12
Platforms Analyzed
24/7
Real-Time Monitoring
160+
Data Signals
5 risk categories

Content Risk Detection

AI scans every post for hate speech, NSFW content, profanity, violence, and misleading claims across 12 platforms.

Bot & pod detection

Fake Follower Detection

Authenticity scoring identifies bot followers, engagement pods, and artificially inflated metrics before you invest.

SHAP explainability

Explainable AI Scoring

Every score comes with SHAP-powered explanations — see exactly which factors drive a creator's rating up or down.

AI-Powered Monitoring

Real-Time Risk Detection & Creator Monitoring

Our AI monitors every post, video, and comment across 12 platforms. When dangerous content appears, your team is alerted within minutes — not days. Learn how our scoring works.

7
AI Scoring Agents
12
Platforms Monitored
< 10min
Avg. Detection Time
24/7
Continuous Scanning
High Risk
Risk Report #4,291
Flagged 47 minutes ago
Fitness creator video thumbnail — gym setting with supplements visible
2:34
TikTok
Flagged
Jake Thompson profile photo
Jake Thompson
@jake_fitness · 892K followers
Posted Apr 6, 2026 at 3:14 PM

“My honest review of these supplements — you NEED to hear this before you buy...”

Risk Analysis

Hate Speech
78%Detected
NSFW Content
12%Clear
Profanity
45%Moderate
Violence
5%Clear
Misleading Claims
62%Flagged
Score Impact
9143-48 points
Alert sent to Brand Team (3 users via email)

Detection Timeline

3:14 PM

Content posted on TikTok

3:22 PM

AI detection triggered

+8 min
3:24 PM

Risk analysis complete

+2 min
3:24 PM

Alert sent to brand team (3 users)

+Instant
Total detection time: 10 minutes from post to alert

Never be the last to know about a creator crisis. Get real-time alerts the moment risk is detected.

See Live DemoBook a Demo
How CreatorScore Works

7 Independent AI Agents. One Unbiased Score.

Each agent analyzes a different dimension of creator risk — blind to the others. Their scores converge through a transparent weighted average where no single agent can dominate. See full methodology.

Step 1

Data Collection

Posts, comments, and engagement scraped from 12 platforms

Step 2

Independent Analysis

7 agents score blindly — no agent sees the others' output

Step 3

Weighted Convergence

Each score × its weight, then summed — fully transparent

Step 4

CreatorScore

One number (1–100), explainable down to every data point

Agent Scores

Each scores independently (0–100) in its domain

Step 2
Content Risk20%
93

Hate speech, NSFW, profanity, misinformation, violence

Authenticity20%
87

Fake followers, bot engagement, engagement pods

Brand Safety15%
82

Controversies, FTC compliance, partnership history

Audience Quality15%
79

Demographics, engagement depth, community health

Sentiment10%
74

Comment sentiment, audience reception, trends

Community Trust10%
81

Disclosure compliance, recommendation quality

ROI Prediction10%
77

Engagement rate, conversion signals, growth trajectory

Weighted Convergence

How agent scores combine into the final CreatorScore

Step 3
93 × 20%
= 18.6
87 × 20%
= 17.4
82 × 15%
= 12.3
79 × 15%
= 11.8
74 × 10%
= 7.4
81 × 10%
= 8.1
77 × 10%
= 7.7
SUM
83 / 100
Excellent
CreatorScore

Why This Is Unbiased

  • •Each agent scores independently — zero knowledge of other agents
  • •Weighted average prevents any single dimension from dominating
  • •Knockout factors cap scores for severe issues (e.g., 60%+ bots = max 20)
  • •SHAP explainability shows exactly which factors drive each score
Cross-Platform Analysis

12 Platforms Analyzed. One Unified Score.

Most vetting tools only cover 3-5 platforms. CreatorScore analyzes creators across 12 social platforms — more than any competitor — giving you a complete picture of brand safety risk, no blind spots.

TikTok
Instagram
YouTube
X (Twitter)
Twitch
LinkedIn
Kick
Snapchat
Facebook
Pinterest
Threads
Reddit

Platform Coverage vs. Competitors

CreatorScore
12
Grin
5
CreatorIQ
4
Upfluence
4
HypeAuditor
4
Modash
3
Unified Score

Cross-platform scores are weighted by follower count and merged into one trust score

No Blind Spots

A creator may be brand-safe on Instagram but risky on Twitch — we catch it all

Identity Linking

We auto-link a creator's accounts across platforms into one unified profile

Search Any Creator

Influencer Vetting Platform Pricing

Simple, transparent pricing. No hidden fees.

Starter

Essential influencer vetting and brand safety for growing teams

$500/month
  • 25 monitored creators
  • AI-powered CreatorScores (7-agent analysis)
  • Real-time brand safety alerts
  • Content risk & NSFW detection reports
  • Creator search & watchlists
  • Influencer risk monitoring dashboard
  • Attribution: +$200/mo (25 links, 10K events)
MOST POPULAR

Professional

Advanced influencer vetting tools for brand safety teams and agencies

$2000/month
  • 100 monitored creators
  • Everything in Starter
  • Campaign tracking & score monitoring
  • Custom risk profiles & safety thresholds
  • Real-time alerts (email + in-app)
  • Advanced creator comparison & benchmarking
  • Portfolio health analytics
  • Attribution: +$500/mo (200 links, 100K events)

Enterprise

Full-scale influencer vetting for large brands and marketing agencies

$5000/month
  • 500+ monitored creators
  • Everything in Professional
  • API access & integrations
  • SSO & team management
  • Webhook alerts (Slack, email)
  • Custom scoring weights
  • Dedicated support & onboarding
  • White-label brand safety reports
  • Attribution included (unlimited links & events)

Attribution Add-on

Add to any plan

Track the full customer journey from creator content to purchase. Prove exactly which creators drive revenue with multi-touch attribution.

Tracking links
Shopify integration
Survey attribution
ROAS dashboard
From$200/month
Starter: $200 (25 links)Professional: $500 (200 links)Enterprise: Included

Every CreatorScore plan includes AI-powered influencer vetting across 7 scoring agents: Content Risk, Brand Safety, Sentiment, Authenticity, Audience Quality, Community Trust, and ROI Prediction. Compare plans to find the right brand safety solution for your team. Need a custom plan? Contact our team.

What is CreatorScore?

CreatorScore is an advanced influencer vetting and brand safety scoring platform. Brands, agencies, and marketers use CreatorScore to evaluate creator risk and authenticity before launching influencer marketing campaigns.

How Does Influencer Brand Safety Scoring Work?

CreatorScore uses a proprietary 7-agent AI scoring system to evaluate creators on a scale of 1 to 100. Each AI agent specializes in a different dimension of creator risk and quality, from content safety analysis to fake follower detection to ROI prediction.

The platform monitors creators in real-time, 24/7, across YouTube, TikTok, Instagram, Twitter/X, and other social platforms. Scores update continuously as new content is posted, comments are analyzed, and engagement patterns evolve.

Every CreatorScore includes SHAP-based explainability, meaning brands can see exactly which factors drive a creator's score up or down. This transparency helps brands make data-driven decisions about influencer partnerships.

The 7 AI Scoring Agents

Content Risk (20%)
Detects hate speech, NSFW, profanity, misinformation, and violent content
Authenticity (20%)
Identifies fake followers, bot engagement, purchased growth, and engagement pods
Brand Safety (15%)
Investigates controversies, network risk, partnership history, and FTC compliance
Audience Quality (15%)
Evaluates demographics, engagement depth, community health, and brand alignment
Sentiment (10%)
Analyzes audience sentiment, comment quality, and reception trends with NLP
Community Trust (10%)
Assesses disclosure compliance, recommendation quality, and creator conduct
ROI Prediction (10%)
Projects campaign ROI from engagement rates, conversions, and growth trajectory

How to Check if an Influencer is Brand Safe

Search any creator on CreatorScore to get an instant brand safety assessment. The platform analyzes their content history, audience authenticity, sentiment trends, and risk factors across all social platforms. Results include a 1-100 score with detailed breakdowns and actionable risk flags.

How to Detect Fake Followers and Bot Engagement

CreatorScore's Authenticity Agent uses pattern analysis to detect fake followers, purchased likes, engagement pods, and bot activity. It examines follower growth patterns, comment authenticity ratios, engagement timing anomalies, and audience geographic distributions to identify fraudulent activity.

How to Predict Influencer Campaign ROI

The ROI Prediction Agent combines engagement rate analysis, historical conversion indicators, audience purchasing power signals, and growth trajectory data to project likely campaign outcomes. This helps brands allocate budgets to creators most likely to deliver measurable results.

Built for Brands and Agencies

Brands and agencies use CreatorScore to protect their reputation and maximize influencer marketing ROI.

Get StartedRead Our Scoring Methodology
12
Platforms Analyzed
7
AI Scoring Agents
160+
Data Signals
24/7
Continuous Monitoring

Every Day Without CreatorScore
Is a Day Your Brand Is Exposed

The next influencer crisis isn't a matter of if — it's when. The only question is whether you'll catch it before it costs you everything.

No setup fees
Results in 15 minutes
Cancel anytime