Influencer Attribution That Actually Works.

Influencer attribution is the process of tracking and measuring which creators and influencer content actually drive sales and revenue for your brand. Unlike vanity metrics like impressions or likes, influencer attribution connects creator content to real business outcomes — purchases, sign-ups, and revenue — using tracking links, server-side pixels, post-purchase surveys, and brand search lift analysis.

CreatorScore uses four attribution signals to track the full customer journey: (1) Smart tracking links unique to each creator and piece of content, (2) A server-side pixel that captures conversions even with ad blockers, (3) Post-purchase surveys that ask customers how they discovered your brand, and (4) Brand search lift measurement that detects spikes in branded searches after creator posts. These signals are combined using multi-touch attribution to give you accurate ROAS and CPA per creator.

Discount codes only capture around 30% of creator-driven purchases. Most customers discover a product through a creator but never use the code — they search the brand directly, click an organic link, or buy in-store. Discount codes miss the discovery journey entirely and give credit to the purchase moment, not the creator who actually started the customer journey. Multi-touch influencer attribution captures the full picture.

Brand search lift measures the increase in branded search volume that occurs after a creator posts about your product. On average, branded searches spike 22% after creator content goes live. This "halo effect" represents customers who saw the creator's content, didn't click a link, but later searched for your brand directly. Most influencer attribution tools completely miss this signal — CreatorScore measures it automatically via Google Search Console integration.

Google Analytics and general marketing attribution tools are built for paid media — they track clicks on ads. Influencer marketing is fundamentally different: the customer journey starts with organic creator content, not an ad click. CreatorScore is purpose-built for influencer attribution, tracking from the content forward (creator post → discovery → consideration → purchase) rather than from the purchase backward. It also captures non-click conversions that GA misses entirely.

Yes. CreatorScore combines four signals for multi-touch influencer attribution: tracking links, promo codes, post-purchase surveys, and brand search lift. Even if a customer never clicks a link, the survey and search lift signals can still attribute that purchase to the right creator. This multi-signal approach captures 3-4x more creator-driven conversions than links or codes alone.

CreatorScore Attribution starts at $200/month for the Starter plan (25 tracking links, 10K events/month) and $500/month for Professional (200 tracking links, 100K events/month). Enterprise plans include unlimited attribution. Attribution is an add-on to CreatorScore's influencer vetting and brand safety platform.

Yes. CreatorScore integrates natively with Shopify via OAuth — it automatically captures orders, matches promo codes to creators, and attributes revenue. It also works with WooCommerce, BigCommerce, and any e-commerce platform via the server-side pixel. Shopify merchants can be set up in under 5 minutes.