Creator analytics is the collection of metrics and AI-driven insights that measure a creator's performance, brand safety, and audience quality beyond native platform dashboards. Modern creator analytics platforms like CreatorScore include cross-platform benchmarking, predictive score velocity, audience authenticity detection, brand safety scoring, and ROI attribution. The goal is a single defensible number brands can use to greenlight partnerships — and creators can use to justify premium rates.
Six analytics layers brands pay four-figure subscriptions to access — free for creators.
See where your score is heading in the next 30 days based on post cadence, engagement drift, and tone shifts — before brands notice.
Age, gender, location, interests, and overlap with competitor audiences. Real data, not self-reported estimates.
Stack your CreatorScore against 5 peer creators in your niche. See where you win and where you lose.
Predictive risk signals flag unusual spikes, suspicious comment patterns, and score-affecting incidents early.
Every new post is auto-scanned for brand safety risks. Catch issues before they become incidents.
Track clicks, conversions, and revenue from sponsored content via the attribution pixel. See what actually drives deals.
Your CreatorScore is a weighted average of 7 specialist agents. Each gives you a directional number you can improve.
Scans every post, transcript, and video frame for hate speech, NSFW, violence, and extremist content using dedicated NLP and visual models.
Detects bots, engagement pods, and purchased followers via 4-signal blend: pattern analysis, comment anomalies, pod clustering, growth velocity.
FTC disclosure compliance, controversy history, brand diversity patterns, and web reputation checks.
50% community health + 50% engagement quality normalized by platform and follower tier.
LLM-corrected NLP analysis of comment tone, audience reception, and sentiment stability over time.
50% FTC disclosure compliance + 50% creator conduct signals and community health.
Blended engagement, community health, and growth velocity (30/60/90d) → predicted campaign ROI.
Native platform insights (Instagram Insights, TikTok Analytics, YouTube Studio) only show you your own aggregated metrics. CreatorScore adds: cross-platform benchmarking against peers, brand safety scoring, audience authenticity detection, predictive score velocity, SHAP-explainable score drivers, and actual ROI attribution from brand campaigns. It is the data edge standard insights do not provide — and it is the data brands see when they vet you.
The 7-agent model is a weighted scoring system that evaluates creators across seven independent dimensions. Content Risk (20%), Authenticity (20%), Brand Safety (15%), Audience Quality (15%), Sentiment (10%), Community Trust (10%), and ROI Prediction (10%). Each agent runs its own specialized AI model and produces a 0-100 score. The weighted average is the CreatorScore — a 1-100 brand safety rating designed to be directly comparable across platforms and niches.
Yes. Every CreatorScore account includes peer benchmarking — you see how your 7-agent scores stack up against 5 similar creators in your category. This is the data brands use when deciding between you and another creator for a deal, so knowing your comparative position lets you position yourself better in pitches.
CreatorScore tracks four predictive signals: score velocity (how fast your score is changing over 30/60/90 days), tone shifts in recent posts, engagement anomalies, and comment sentiment drift. If any of these cross a threshold, you get an early warning before the score drops visibly — giving you time to course-correct. This is run nightly on the predictive-scan cron.
Close to it. CreatorScore fetches new content daily across 12 platforms, runs risk scans on every new post, and rescores the full account on a 30-day rolling cycle. Brand-critical events — controversies, viral posts, risk flags — trigger immediate score updates. The dashboard refreshes within 24 hours of any new public content.
No. CreatorScore works from public data by default — we scan public handles across 12 platforms without needing you to log in. For creators who want deeper analytics like private audience demographics and Instagram Stories data, optional OAuth is available for Instagram and LinkedIn.
Full analysis (profile, posts, and comments) for TikTok, Instagram, YouTube, X, Facebook, and Reddit. Partial analysis for Twitch, Kick, and LinkedIn. Multi-platform creators get a unified, follower-weighted combined score that is directly comparable across ecosystems.