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Attribution Documentation

Everything you need to track creator-driven traffic, conversions, and revenue.

Quick Start

Get attribution running in three steps.

1

Install the Pixel

Add one line of code to your site.

2

Create Tracking Links

Generate unique links for each creator.

3

View Results

See conversions, ROAS, and revenue on your dashboard.

How Attribution Works

From creator post to attributed revenue in five steps.

Creator Posts Link
Customer Clicks
Pixel Tracks Visit
Purchase Detected
Revenue Attributed

Attribution Methods

Multiple signals combined for accurate creator-level attribution.

Direct Link Click

Confidence: 95%

Creator shares tracking link, customer clicks, pixel tracks through to purchase.

Promo Code

Confidence: 95%

Shopify matches discount code to creator's assigned promo code.

Post-Purchase Survey

Confidence: 60–90%

Fairing asks "How did you hear about us?", fuzzy-matched to creator.

Search Lift

Confidence: varies

Measures branded search volume spikes after creator posts.

Integration Guides

Step-by-step setup for each integration.

Install PixelTracking LinksShopifyFairing SurveysAPI Reference

Frequently Asked Questions

What data do you collect?

Anonymous session IDs only. No PII. IP addresses are hashed daily and never stored raw.

Does the pixel work with ad blockers?

Yes. Server-side tracking survives most ad blockers and iOS privacy restrictions.

How long does attribution last?

30-day cookie window. Conversions within 30 days of click are attributed.

Can multiple creators get credit for one sale?

Currently single-touch (highest confidence method wins). Multi-touch coming soon.