Prove every creator
on your roster is brand-safe — before your client asks.
Your agency's reputation rides on the creators you recommend. CreatorScore vets your entire roster across 12 platforms, monitors it 24/7, and hands you white-label reports you can put in front of any client — every risk named, every flag traced to the post that caused it.
Client · Northwind Beverages
Q3 roster — brand-safety review
Maya Chen
@mayacreates
91
Devin Cole
@devincole
84
Priya Nair
@priyanair
72
Liam Brooks
@liambrooks
88
Sofia Reyes
@sofiareyes
58
Every score traces back to the post behind it — defensible to the client.
What you get
One creator's old post can lose you the whole client. Guesswork shouldn't be the safeguard.
Brands hold the agency accountable for who you put in front of them. So you catch it first — every creator, every client, every platform — and walk in with the proof.
Pre-vet
Pre-vet your roster before brands do.
Run every creator through your own brand-safety check first. Catch the problem, swap the creator, and the brand only ever sees a clean roster — with your diligence already on file. No surprises in their due-diligence call.
Maya RiveraTom BeckDevon Ola SwappedPriya N.3 creators · 0 surprises
Diligence on file.
Multi-client
A roster for every client.
Switch between clients in a click. Each gets its own shortlist, live cross-platform scores, and its own risk thresholds — all under one agency account.
Conflict radar
Spot a conflict before the brand does.
See when a creator on one client's roster has promoted a competing brand — so you never pitch a conflict you didn't know was there.
Promoted a competing brand 3 weeks ago. Flagged before the pitch.
Book of business
Your whole book, one number.
Every client, every creator, rolled up to a single roster-health read you can check at a glance.
Workflow
From shortlist to signed off.
Move creators from shortlist to pre-vetted to client-approved — with the score gating each step.
JordanPriyaTomMayaAlways on
Caught before your client sees it.
24/7 scanning, tagged by client. A 2am meltdown is an alert in your inbox — not a 9am call from the brand.
Resurfaced 2019 clip
Heated reply thread
Fake-follower spike +61%
Win the brief
Walk into the pitch with the scores in hand.
Recommend creators you've already cleared, with the numbers attached and your agency's name on the shortlist. The brand sees a partner who did the homework — before they had to ask.
7 Independent AI Agents.
One Unbiased Score.
Vetting an influencer isn't one check — it's seven. Each agent is a specialist that inspects a creator's entire footprint for a different kind of risk, blind to the others. Here's exactly what each one does.
Content Risk
Reads everything they’ve ever posted for brand-damaging content.
- Transcribes every video and reads every caption and comment
- Detects hate speech, slurs, NSFW imagery, and graphic violence frame-by-frame
- Catches misinformation and ideology hidden inside helpful-looking content
- Traces each flag to the exact post, frame, or line that triggered it
Authenticity
Proves whether their audience and engagement are real.
- Models follower-growth curves to catch bought spikes
- Detects bot comments, engagement pods, and like-to-comment anomalies
- Cross-checks engagement timing and geography for inflation
- Hard-caps the score when bot ratios cross a set threshold
Brand Safety
Surfaces the controversy before it becomes your controversy.
- Scans the open web for lawsuits, cancellations, and public feuds
- Audits FTC disclosure across their full sponsored history
- Maps who they associate with — network risk, not just their own posts
- Names the controversy and links the source, so you decide
Audience Quality
Measures whether their followers can actually buy.
- Profiles audience demographics, geography, and buying power
- Gauges real engagement depth — questions, replies, comment length
- Separates passive reach from an active, converting community
- Flags gaps between follower count and meaningful interaction
Sentiment
Reads the room around the creator.
- Runs NLP on thousands of comments for tone and reception
- Tracks whether sentiment is warming up or turning
- Tells real criticism of the creator from third-party targets
- Catches early backlash before it shows up in the numbers
Community Trust
Checks whether their audience actually trusts them.
- Audits #ad and sponsorship disclosure compliance
- Evaluates the honesty of their product recommendations
- Weighs how the community reacts to paid content
- Rewards creators who protect their audience’s trust
ROI Prediction
Projects what a partnership will actually return.
- Blends engagement rate, conversion signals, and growth trajectory
- Benchmarks against current per-platform, per-niche data
- Models velocity — is their influence rising or fading?
- Estimates realistic return, not vanity reach
- Every agent scores blind — none can be swayed by another
- Combined so no single dimension can dominate the result
- Severe risks — 60%+ bots, hate speech — hard-cap the score
- Every point traces back to the post that caused it
Want the exact weights, knockout thresholds, and model internals? Read the full methodology.
The deliverable
Hand your client a report that closes the conversation.
When a brand asks “how do you know this roster is safe?”, you don’t scramble — you send a white-label report with your name on it and the receipts behind every score. Your diligence, provable.
- Your logo, your colors, your name on the cover — CreatorScore in the fine print.
- Export to PDF for the deck, or send a live secure link that stays current.
- Every verdict backed by evidence the client can open — no “trust us” scores.
- One click from your dashboard to a report you’d be proud to send.
Prepared for
Northwind Beverages
Roster cleared for partnership
12 creators reviewed · 11 cleared · 1 flagged
- Maya Chen91/100
- Devin Cole84/100
- Sofia Reyes58/100
12 Platforms Analyzed.
One Unified Score.
Most vetting tools only cover 3-5 platforms. CreatorScore analyzes creators across 12 social platforms — more than any competitor — giving you a complete picture of brand safety risk, no blind spots.
Platform Coverage vs. Competitors
Cross-platform scores are weighted by follower count and merged into one trust score
A creator may be brand-safe on Instagram but risky on Twitch — we catch it all
We auto-link a creator's accounts across platforms into one unified profile
Global by default
Vet global rosters in the language your team works in.
CreatorScore speaks 27 languages — including right-to-left scripts. Dashboard, scores, risk reports, and 2am alerts all arrive localized, so a team in São Paulo, Jakarta, or Riyadh works in its own language, not ours.
- 27 languages, one account
- Right-to-left ready
- Localized reports & alerts
Vet a creator without leaving Claude.
Connect the CreatorScore MCP and ask in plain language. The full cross-platform footprint — score, per-platform breakdown, and named risks — comes back inline.
Pay for scores delivered. Nothing else.
No platform licenses. No seats. No annual minimums. Pay per creator — once, monthly, or both.
See full pricing detail →Background Check
Full social-history scan back to day one. Vet quietly before you reach out, or with creator authorization for partnership- level due diligence.
- Quick — $19.99: Scraper-based, creator not notified
- Verified — $29.99: OAuth-authorized, audit-grade trail
- All connected platforms, full historical sweep
- Risk flags + severity ratings
Volume discounts
Automatic. Based on the number of CreatorScores you buy or subscribe to per month.
Attribution Add-on
Add to any plan
Track the full customer journey from creator content to purchase. Prove exactly which creators drive revenue with multi-touch attribution.
Every CreatorScore includes AI-powered influencer vetting across 7 scoring agents: Content Risk, Brand Safety, Sentiment, Authenticity, Audience Quality, Community Trust, and ROI Prediction. See full pricing or talk to sales for 500+.
Agency questions, answered
How agencies use CreatorScore to vet, monitor, and prove the brand safety of their creator rosters — for every client.
How do agencies prove their roster is brand-safe to clients?
+Agencies prove a roster is brand-safe by running documented due diligence on every creator and handing the client the evidence — not just an assurance. CreatorScore vets each creator across their entire cross-platform footprint, assigns a 1–100 brand-safety score, and produces a white-label report that names every risk and traces it to the exact post, frame, or comment behind it. Instead of telling a brand “we checked them,” the agency sends a report the brand can open and audit, which is what turns vetting into something the client can actually trust.Can one tool vet influencers for multiple clients?
+Yes. CreatorScore is built for agencies managing creators across many clients. Each client gets an isolated roster with its own dashboard and risk thresholds — what a beauty brand tolerates is different from what a kids or finance brand will accept — all under one agency account. You vet, organize, and monitor every client’s roster separately without juggling logins or spreadsheets, and you can compare or move creators between rosters as campaigns change.What is the best influencer vetting tool for agencies?
+The best influencer vetting tool for an agency is one that evaluates a creator’s whole cross-platform footprint, explains every flag with evidence, monitors the roster continuously, and lets you deliver client-ready reports under your own brand. CreatorScore does all four: 7 AI scoring agents analyze content risk, brand safety, authenticity, audience quality, sentiment, community trust, and ROI across 12 platforms; every penalty is auditable back to the post that caused it; rosters are re-scanned daily and rescored monthly; and white-label PDF or live-link reports carry your agency’s branding.Can I white-label CreatorScore reports for my clients?
+Yes. Agencies can generate white-label brand-safety reports with their own logo and name, exported as a PDF for a deck or shared as a live secure link that stays current as scores change. CreatorScore appears only in the fine print. Every report includes the underlying evidence — the flagged posts, transcripts, timestamps, and score impact — so the client can verify the agency’s diligence rather than take it on faith.How does CreatorScore help agencies monitor a roster at scale?
+Vetting once isn’t enough — creators post daily and a controversy can erupt overnight, while the agency is the one the client holds accountable. CreatorScore re-syncs every monitored creator daily, runs a full rescore every 30 days, and continuously scans 12 platforms for new risks. If a creator’s score drops, a new controversy surfaces, or a risky post goes up, the agency gets an alert with the specifics. For large rosters, you can pull risk reports programmatically through the public API or vet creators directly inside AI tools like Claude and ChatGPT via the CreatorScore MCP.How much does influencer vetting cost for an agency?
+CreatorScore is priced per creator, not per platform — one credit scores a creator’s entire cross-platform footprint, starting at $9.99 per creator, with bulk credit discounts for agencies vetting whole rosters. Continuous monitoring and monthly rescoring are available as a low per-creator monthly add-on, and a one-time full-history background check (for flagship signings) is $19.99 quick or $29.99 creator-verified. See the pricing page for current bulk tiers, or book a demo for agency volume pricing.Which platforms and risks does CreatorScore check for agency rosters?
+CreatorScore analyzes 12 platforms — YouTube, TikTok, Instagram, Twitter/X, Facebook, Reddit, Twitch, Kick, LinkedIn, Snapchat, Threads, and Bluesky — and unifies a creator’s accounts into one footprint and a single risk-adjusted score. It detects the risks that damage brands and the agencies that recommend them: hate speech and slurs, NSFW imagery, graphic violence, misinformation, undisclosed sponsorships and FTC violations, fake followers and bot engagement, public controversies and feuds, and negative or shifting audience sentiment. Severe issues automatically cap a creator’s score, and every flag is traced to the specific post that triggered it.
More questions? Read our methodology or talk to us about agency plans.
Vet your next creator
before you sign the deal.
One score across every platform, every risk named and traced to the post that caused it. Make the call in minutes — and back it up with evidence.