Brands pay for certainty.
Bring it to the pitch.
Your talent is the product — and the brand’s first question is whether they’re a risk. CreatorScore scores every creator you represent across their whole cross-platform footprint, watches them daily, and gives you a report you attach to the pitch. One login for the entire roster. You never log in as your creators.
To · [email protected]
Maya Rivera — Q3 fitness campaign
Maya’s a fit for the brief. Brand-safety diligence is already done — full report attached.
Maya Rivera
91
/ 100
- No knockout flags — hate speech, NSFW, violence, misinformation
- 100% FTC disclosure across 41 paid posts
- Monitored daily for the whole campaign window
The brand runs this check either way. This is you getting there first.
The manager’s job
You’re not selling reach. You’re selling a creator the brand won’t regret.
Every deal you pitch passes through someone else’s risk review. Run that review first and it stops being a threat to the deal — it becomes the reason you get the number you asked for.
Get to terms
Deals don’t stall on the brief. They stall on the check.
Somewhere between your pitch and the contract, someone runs a brand-safety review on your talent. If it turns up something you didn’t mention, you’re negotiating from behind. Run it first, attach it, and there’s nothing left for them to find.
Pitching cold
Pitching pre-vetted
The brand-safety review happens either way. The only question is whether you ran it first.
Leverage
Negotiate from proof, not adjectives.
“She’s great to work with” isn’t a number. A documented 1–100 footprint score, a clean flag record, and a fair-rate benchmark for the exact deliverable are — and they turn a soft ask into a defended one.
Maya RiveraInstagram Reel · 1 deliverableFair-rate benchmark
$2,400 – $3,600
Median views · niche · platform
Brand safety · whole footprint
Before you sign
Vet quietly, before you put your name on theirs.
Run a full-history check on a creator you’re considering, back to their first post. They’re never notified. You learn what you’d be representing before you represent it.
- Hate speech / slurs
- NSFW imagery
- Undisclosed sponsorships3 paid posts, no #ad
- Fake followers
Bundle the brief
One booking, the rest already cleared.
A brand says yes to one of your talents. Pitch the others the same day — already scored, reports ready, no scramble.
Brief · Northwind Beverages
Q3 — fitness & wellness
- Maya RiveraBooked
Tom Beck88
Priya N.84
Jordan Ellis79
One account
Never log in as your creators again.
Scoring runs on public content, so the whole roster sits under one login. No password spreadsheet, no per-creator OAuth, no security liability you never signed up for.
Today
Your whole roster, scored on public data.
No creator passwords.
Always on
Be the first to know, not the last.
Daily scans across 12 platforms. If something lands that puts a live deal at risk, the alert comes to you — with the post attached — while you can still get ahead of it.
@priyacooks
Undisclosed paid post — no #ad on today’s Reel
@tombeck
Score moved 88 → 84 after a heated reply thread
@maya.fit
Clean sweep — nothing new to flag
The receipt
When something’s flagged, you get the exact post — and the fix.
No mystery penalties. Every flag names the issue, links the content that triggered it, and shows what it cost. That’s a conversation you can actually have with your talent — and a correction the next rescore picks up.
Reel · Mar 12 · “obsessed with this serum” — gifted product, no #ad
Reel · Apr 04 · discount code in caption, no disclosure
Story · Apr 09 · affiliate link, disclosure not visible
Score impact: −6 · Community Trust
The three posts, the exact reason, and the fix — disclose in-caption and on-screen.
Why it moves the number
Uncertainty is the thing that gets negotiated down.
Nobody writes “risk discount” on a rate sheet. It shows up as a lower offer, a longer approval, a morality clause with teeth, or a deal that quietly goes cold. Remove the uncertainty and you remove the reason for all four.
- 1
Brands price risk whether or not they name it. An unvetted creator is an unknown liability sitting inside a campaign someone’s job depends on — and that unknown gets hedged, in the fee, in the clauses, or in the timeline.
- 2
A documented score removes the unknown. One 1–100 score across every account your talent owns, every flag traced to the post behind it, and monitoring that runs through the campaign. The buyer isn’t taking your word for it — they can open it and check.
- 3
Now the conversation is about fit, not fear. You’re not defending your talent’s history mid-negotiation. You’re presenting a benchmark rate for the deliverable and a document that says the risk question was already answered.
Not sure what to ask for? Start with the free creator rate-card calculator.
What you bring to the table
Five things you can put in writing
The footprint score — one 1–100 number across every platform your talent is on, not a single-account snapshot.
The flag record — what was checked, what was found, and the post each finding traces back to. Including the clean results.
The disclosure history — FTC compliance across their paid posts, which is the risk a brand’s legal team actually asks about.
The audience read — bot and purchased-follower screening, so the reach you’re charging for is reach that exists.
Monitoring through the flight — daily scans for the campaign window, so “what if something happens mid-campaign” has a real answer.
It’s the same platform brands use to vet creators. You’re just running it first.
Vet your roster7 Independent AI Agents.
One Unbiased Score.
Vetting an influencer isn't one check — it's seven. Each agent is a specialist that inspects a creator's entire footprint for a different kind of risk, blind to the others. Here's exactly what each one does.
Content Risk
Reads everything they’ve ever posted for brand-damaging content.
- Transcribes every video and reads every caption and comment
- Detects hate speech, slurs, NSFW imagery, and graphic violence frame-by-frame
- Catches misinformation and ideology hidden inside helpful-looking content
- Traces each flag to the exact post, frame, or line that triggered it
Authenticity
Proves whether their audience and engagement are real.
- Models follower-growth curves to catch bought spikes
- Detects bot comments, engagement pods, and like-to-comment anomalies
- Cross-checks engagement timing and geography for inflation
- Hard-caps the score when bot ratios cross a set threshold
Brand Safety
Surfaces the controversy before it becomes your controversy.
- Scans the open web for lawsuits, cancellations, and public feuds
- Audits FTC disclosure across their full sponsored history
- Maps who they associate with — network risk, not just their own posts
- Names the controversy and links the source, so you decide
Audience Quality
Measures whether their followers can actually buy.
- Profiles audience demographics, geography, and buying power
- Gauges real engagement depth — questions, replies, comment length
- Separates passive reach from an active, converting community
- Flags gaps between follower count and meaningful interaction
Sentiment
Reads the room around the creator.
- Runs NLP on thousands of comments for tone and reception
- Tracks whether sentiment is warming up or turning
- Tells real criticism of the creator from third-party targets
- Catches early backlash before it shows up in the numbers
Community Trust
Checks whether their audience actually trusts them.
- Audits #ad and sponsorship disclosure compliance
- Evaluates the honesty of their product recommendations
- Weighs how the community reacts to paid content
- Rewards creators who protect their audience’s trust
ROI Prediction
Projects what a partnership will actually return.
- Blends engagement rate, conversion signals, and growth trajectory
- Benchmarks against current per-platform, per-niche data
- Models velocity — is their influence rising or fading?
- Estimates realistic return, not vanity reach
- Every agent scores blind — none can be swayed by another
- Combined so no single dimension can dominate the result
- Severe risks — 60%+ bots, hate speech — hard-cap the score
- Every point traces back to the post that caused it
Want the exact weights, knockout thresholds, and model internals? Read the full methodology.
The deliverable
A one-pager per talent, with your name on it.
Not a login you ask a brand to create. A document you attach — your logo on the cover, the evidence underneath, and CreatorScore only in the fine print.
- Your logo and your management company’s name on the cover.
- Export a PDF for the deck, or send a live secure link that stays current as the score changes.
- Every claim opens into its evidence — the flagged post, the timestamp, the score impact. No “trust us” numbers.
- One creator, one footprint, one score — every account they own, in a single document.
Prepared for
Northwind Beverages
Maya Rivera
91
/ 100
- No knockout flags — hate speech, NSFW, violence, misinformation
- 100% FTC disclosure — across 41 paid posts in the last 12 months
- Audience 96% authentic — bot and purchased-follower screen
- Monitored daily — alerts for the whole campaign window
12 Platforms Analyzed.
One Unified Score.
Most vetting tools only cover 3-5 platforms. CreatorScore analyzes creators across 12 social platforms — more than any competitor — giving you a complete picture of brand safety risk, no blind spots.
Platform Coverage vs. Competitors
Cross-platform scores are weighted by follower count and merged into one trust score
A creator may be brand-safe on Instagram but risky on Twitch — we catch it all
We auto-link a creator's accounts across platforms into one unified profile
Pay for scores delivered. Nothing else.
No platform licenses. No seats. No annual minimums. Pay per creator — once, monthly, or both.
See full pricing detail →Background Check
Full social-history scan back to day one. Vet quietly before you reach out, or with creator authorization for partnership-level due diligence.
- Quick — $19.99: Scraper-based, creator not notified
- Verified — $29.99: OAuth-authorized, audit-grade trail
- All connected platforms, full historical sweep
- Risk flags + severity ratings
Volume discounts
Automatic. Based on the number of CreatorScores you buy or subscribe to per month.
Attribution Add-on
Add to any plan
Track the full customer journey from creator content to purchase. Prove exactly which creators drive revenue with multi-touch attribution.
Every CreatorScore includes AI-powered influencer vetting across 7 scoring agents: Content Risk, Brand Safety, Sentiment, Authenticity, Audience Quality, Community Trust, and ROI Prediction. See full pricing or talk to sales for 500+.
Talent manager questions, answered
How managers and talent agencies use CreatorScore to pre-vet the roster, pitch with proof, and hold their rates.
How do talent managers prove a creator is brand-safe to a brand?
+A manager proves it the same way any other diligence gets proven — with documentation the buyer can open and check, not an assurance. CreatorScore scores each creator you represent across their entire cross-platform footprint (every account they own, not one handle), returns a 1–100 brand-safety score, and produces a report that names every risk and traces it to the exact post, frame, or comment behind it. You attach that to the pitch, so the brand’s own vetting step finds nothing you didn’t already disclose.Can a brand-safety score help a talent manager negotiate a higher rate?
+It changes what you are negotiating over. Brands price uncertainty: an unvetted creator carries an unknown liability, and that unknown is what gets argued down, hedged with clawback clauses, or stalled in legal review. When you arrive with a documented whole-footprint score, a clean flag record, a disclosure history, and continuous monitoring for the campaign window, the risk objection is answered before it is raised and the conversation moves to fit and deliverables. CreatorScore also gives you a fair-rate benchmark by platform, niche, and median views, so your ask is anchored to data instead of instinct. We do not claim a fixed percentage uplift — the leverage is that your number now comes with evidence attached.Can I vet a creator before I sign them to my roster?
+Yes, and quietly. A Social Background Check scans a creator’s full posting history back to day one and categorizes what it finds — hate speech, NSFW imagery, violence, misinformation, undisclosed sponsorships, public feuds, substance content, and more — with the evidence attached. The Quick tier ($19.99) runs on public data and the creator is never notified, which is what you want when you are still deciding. The Verified tier ($29.99) runs with the creator’s authorization for partnership-level diligence once the conversation is real.Do I need my talent’s passwords or account logins to score them?
+No. CreatorScore analyzes public content, so you add a creator to your roster by handle and score their whole footprint without ever logging in as them or storing their credentials. This is the single most common reason managers switch to us — one account for your entire roster instead of a spreadsheet of shared passwords. Creator authorization is optional and only used for the Verified background check tier, where the creator connects their own accounts directly.How do talent agencies pitch a whole roster to one brand?
+Score the roster once, then pitch from it. When a brand engages you on one creator, you can attach pre-scored alternatives and add-ons from the same roster — every one already vetted, with the report ready to send — instead of asking the brand to wait while you check. Inside CreatorScore, each brand or campaign gets its own roster view with its own risk threshold, because what a beverage brand tolerates is not what a kids or finance brand will accept, and all of it lives under one management account.What happens if one of my creators gets flagged?
+You find out before the brand does, and you find out specifically. Monitored creators are re-scanned daily and fully rescored every 30 days across 12 platforms. If a new risk appears or a score drops, you get an alert that names the issue and links the exact post, comment, or clip that caused it — never just a count or a severity badge. That is what makes it actionable: you can take the specific post to the creator, get it corrected or disclosed, and the change is reflected at the next rescore.How much does CreatorScore cost for a talent management roster?
+Pricing is per creator, not per platform — one credit scores a creator’s entire cross-platform footprint, starting at $9.99 per creator, with automatic volume discounts as your roster grows. Continuous monitoring with daily risk scans and email alerts is a low per-creator monthly add-on you toggle on and off per talent, so you can monitor only who is in market. A one-time full-history background check is $19.99 quick or $29.99 creator-verified. There is no separate plan for talent managers — the standard account is the manager account.
Vetting creators on a brand’s behalf instead? See CreatorScore for agencies or read our methodology.
Vet your next creator
before you sign the deal.
One score across every platform, every risk named and traced to the post that caused it. Make the call in minutes — and back it up with evidence.