CreatorScore▸ Rate cards · 2026 rates, refreshed quarterly
Twitch Influencer Rate Card (2026)
Live, long-format, and priced per concurrent viewer, not follower.
▸ Twitch
Twitch rate cards don't follow follower-count conventions because Twitch economics don't either. A 50K-follower streamer with 3K average concurrent viewers earns more than a 500K-follower streamer with 300 average concurrent viewers. 2026 rates are structured around Average Concurrent Viewers (ACV) and hours of integration time, with custom categories for energy-drink, hardware, and game-publisher deals that dominate Twitch commercial inventory.
▸ By tier
Twitch rates by tier
Headline rates for the primary Twitch deliverable (Sponsored Stream Integration (typically 1-4 hours)) across all 5 creator tiers. Open a tier for every deliverable, a negotiation playbook and sample deals.
- Nano-streamer<5K followers, 50–500 ACV$75 to $400Typical engagement n/a (live platform). Single-stream sponsorship with mention + overlay.See full nano rates →
- Micro-streamer5K–50K followers, 500–2K ACV$500 to $3KTypical engagement n/a. Multi-stream campaigns + cross-platform clips.See full micro rates →
- Mid-tier streamer50K–500K followers, 2K–10K ACV$3K to $12KTypical engagement n/a. Multi-month partnerships, custom streams, tournaments.See full mid rates →
- Macro streamer500K–1M followers, 10K–30K ACV$12K to $35KTypical engagement n/a. Long-term brand ambassadorships, event hosting.See full macro rates →
- Mega streamer1M+ followers, 30K+ ACV$30K to $150KTypical engagement n/a. Broadcasting-tier deals, multi-year franchise partnerships.See full mega rates →
▸ Rate drivers
What moves Twitch rates up or down
Twitch rates are priced on a CPM-equivalent basis: ACV × hours × CPM. A streamer with 2K ACV running a 3-hour sponsored stream delivers roughly 18K 'ad-equivalent' impressions at live-rate valuations of $80-$200 per 1K viewer-hours. Energy drink brands, gaming hardware, and game publishers dominate Twitch commercial inventory; non-endemic brands price at 30-50% premiums for niche reach.
- 01
Average Concurrent Viewers (ACV) over last 30 days
- 02
Hours of integration (1-hour single mention vs 4-hour full integration)
- 03
Non-endemic premium (non-gaming brand adds 30-50% to rates)
- 04
Exclusive window (no competitor streamers for X weeks)
- 05
Chat moderation + brand safety commitment
- 06
Cross-platform clip rights (short-form repurposing)
▸ Before you pay the rate
A rate card assumes the audience is real.
- Every range on this page prices reach. If a share of the followers are bots or the engagement comes from a pod, the creator belongs lower in the range than their follower count says.
- CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
- Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.
▸ Questions
Twitch rate FAQs
Why do Twitch rates depend on Average Concurrent Viewers instead of follower count?
Because Twitch viewership is concentrated in live moments, not in evergreen content. A streamer with 1M followers who averages 500 concurrent viewers reaches far fewer live eyeballs per sponsorship than a streamer with 50K followers who averages 2K concurrent viewers. Every serious Twitch rate card is built on ACV × hours × CPM-equivalent.
Are non-endemic brands at a disadvantage on Twitch?
They pay a premium of 30-50% for lower-integration-depth content relative to endemic brands (gaming hardware, energy drinks, game publishers), but they often get uniquely engaged audiences as a result. For non-gaming brands looking to reach Gen Z male audiences specifically, Twitch micro/mid creators at $5K-$50K deliver audience quality no other platform can match at that price.
How do I handle brand safety on Twitch given live content?
Three layers: (1) screen before you sign, with a CreatorScore that checks the creator's content across their footprint for brand-safety risk; (2) contract language requiring a 2-minute audio delay, active moderation, and termination rights for hate-speech incidents; (3) a review of VODs and clips after every sponsored stream. CreatorScore reads posts daily after they go up and does not watch streams live, so the contract terms carry the live risk. The live nature of Twitch makes all three mandatory, not optional.
Do Twitch streamers price clip rights separately?
Yes, and increasingly so. Short-form clip rights (for brand to repurpose highlights to TikTok/YouTube Shorts/Instagram Reels) typically add 30-80% to the base sponsorship rate. Some streamers include 30 days of clip rights in base pricing; most extended or exclusive clip rights require add-on pricing.
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