CreatorScore▸ Rate cards · 2026 rates, refreshed quarterly
TikTok Influencer Rate Card (2026)
The highest engagement platform and the fastest-moving rate economy.
▸ TikTok
TikTok rate cards evolve faster than any other platform. A viral moment can multiply a creator's value 5-10x in a week, and brands pay for the possibility as much as the baseline reach. 2026 rates have stabilized as the market matured. Sponsored In-Feed content has become the dominant deliverable, TikTok Shop affiliate rates are creeping upward, and UGC-only work (white-label content without paid amplification from the creator's account) is emerging as a separate pricing tier entirely.
▸ By tier
TikTok rates by tier
Headline rates for the primary TikTok deliverable (In-Feed Sponsored Video) across all 5 creator tiers. Open a tier for every deliverable, a negotiation playbook and sample deals.
- Nano-creator1K–10K followers$50 to $300Typical engagement 5–12%. Single In-Feed video, often with affiliate code.See full nano rates →
- Micro-creator10K–50K followers$250 to $1.2KTypical engagement 4–8%. 1-2 In-Feed videos + optional Shop integration.See full micro rates →
- Mid-tier creator50K–500K followers$1K to $5KTypical engagement 2.5–5%. Multi-deliverable campaigns, typically 2-4 week engagement.See full mid rates →
- Macro creator500K–1M followers$5K to $15KTypical engagement 1.8–3.5%. Anchor campaigns, multi-quarter partnerships, high production.See full macro rates →
- Mega creator1M+ followers$15K to $100KTypical engagement 0.9–2.2%. Full-fee endorsements, exclusive deals, custom creative.See full mega rates →
▸ Rate drivers
What moves TikTok rates up or down
TikTok's rate economy is driven by three factors brands consistently under-appreciate: (1) the algorithm surfaces content to non-followers, so follower count matters less than engagement signals; (2) TikTok Shop integration is becoming the dominant deliverable for consumer brands and pays differently than brand-awareness work; (3) viral upside is genuinely asymmetric, and creators rationally price in the tail outcome. The rates below reflect 2026 observed averages, not aspirational asks.
- 01
Recent virality (videos >1M views in last 30 days drive 2-3x rate premiums)
- 02
Niche exclusivity (beauty, fitness, food rates premium over generic lifestyle)
- 03
TikTok Shop affiliate performance (convertibility data available)
- 04
Deliverable complexity (script, multi-scene, props vs simple talk-to-camera)
- 05
Usage rights (organic-only vs brand-allowed spark ad vs white-label)
- 06
Exclusivity window (no competitor posts for an agreed number of days)
▸ Before you pay the rate
A rate card assumes the audience is real.
- Every range on this page prices reach. If a share of the followers are bots or the engagement comes from a pod, the creator belongs lower in the range than their follower count says.
- CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
- Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.
▸ Questions
TikTok rate FAQs
Do TikTok creators charge more than Instagram creators at the same follower tier?
It depends on engagement and content format. At the micro tier (10K–50K) TikTok rates are typically 20-40% higher per post than Instagram because TikTok videos take more production work and deliver more reach per follower. At the macro tier (500K+) Instagram tends to pull premium rates back because Instagram's audience skews older and more affluent, which favors many brand categories.
What's a fair TikTok Shop commission rate?
Shop affiliate rates range from 5-30% of sale value depending on category, with beauty/fashion on the higher end and consumer electronics/appliances on the lower end. A flat-fee + commission hybrid is becoming the 2026 standard (e.g. $500 base fee + 15% of sales through the affiliate link). Pure-commission deals work for established creators with proven conversion rates but leave upside uncertain for both sides.
Should TikTok rates go up during a viral moment?
Yes, and creators should adjust quickly. A viral video (>1M views in 7 days) justifies a 2-3x rate bump for 30-60 days. Brands signing during viral moments should expect to pay the premium or explicitly price-lock for a 90-day window. The mistake most creators make is not updating their rate card after a viral moment; the mistake most brands make is trying to anchor on pre-viral rates after the fact.
Do I need to pay for usage rights separately?
Yes. Organic-only usage (the post lives on the creator's feed without amplification) is the default at quoted rates. Spark ads (the brand amplifies the creator's post) typically adds 50-150% to the base rate. Whitelabeled usage (the brand runs the content from their own account) typically adds 100-200%. White-label UGC (the brand owns the content outright, never posts to the creator's account) is a separate deliverable entirely and is often priced as if it were a production buy, not an influencer post.
Your next creator
posts again tonight.
Check them before the contract. Keep reading after it.