CreatorScore▸ Rate cards · 2026 rates, refreshed quarterly
X Influencer Rate Card (2026)
The cheapest paid reach on the internet, and the easiest to get wrong.
▸ X
X creator rates are the lowest in the industry relative to follower count, and the market treats the platform as a high-volume, low-commitment extension of broader campaigns rather than a standalone channel. 2026 rates have stabilized after the volatility of 2023-2024; threads have emerged as the most-valued X deliverable, single posts are nearly commoditized, and niche B2B/fintech creators command premium rates because they drive measurable conversion.
▸ By tier
X rates by tier
Headline rates for the primary X deliverable (Sponsored Thread) across all 5 creator tiers. Open a tier for every deliverable, a negotiation playbook and sample deals.
- Nano-creator<10K followers$25 to $150Typical engagement 2–5%. Single post or short thread, often in a batch with other creators.See full nano rates →
- Micro-creator10K–50K followers$100 to $500Typical engagement 1.5–3.5%. Threads + quote posts + targeted engagement.See full micro rates →
- Mid-tier creator50K–500K followers$2K to $7.5KTypical engagement 1–2.5%. Anchor threads, quarter-long partnerships, cross-platform.See full mid rates →
- Macro creator500K–1M followers$7.5K to $20KTypical engagement 0.6–1.8%. High-visibility threads, long-term brand voice partnerships.See full macro rates →
- Mega creator1M+ followers$8K to $40KTypical engagement 0.3–1.2%. High-visibility endorsements, broadcast-level reach.See full mega rates →
▸ Rate drivers
What moves X rates up or down
X rates are driven by niche depth more than follower count. A 30K-follower fintech X creator with 12K impressions per post can out-earn a 300K-follower lifestyle X creator because the first's audience is a buying committee and the second's is passive scrolling. 2026 rates reflect this: threads outprice single posts 4-8x, B2B niches command 2-3x premiums over consumer niches, and impressions-per-post is the real pricing signal.
- 01
Niche (fintech, B2B SaaS, dev tools command 2-3x premium over lifestyle)
- 02
Impressions per post over last 30 days (single most predictive signal)
- 03
Thread length and research depth
- 04
Engagement quality (replies from recognizable industry accounts signal audience seniority)
- 05
Cross-platform amplification (simultaneous LinkedIn or newsletter mention)
- 06
Exclusivity (no competitor mentions for an agreed number of days)
▸ Before you pay the rate
A rate card assumes the audience is real.
- Every range on this page prices reach. If a share of the followers are bots or the engagement comes from a pod, the creator belongs lower in the range than their follower count says.
- CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
- Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.
▸ Questions
X rate FAQs
Why are X rates so much lower than Instagram or TikTok?
X engagement rates are structurally lower than visual platforms (0.5-2.5% vs 3-7% on Instagram), and impressions per follower are lower because the content lifecycle is shorter (most posts die in 24 hours vs weeks for a Reel). But the audience quality can be higher. B2B, fintech, and dev niches convert to pipeline at rates that would make Instagram-per-dollar ROI laughable. Price X against its B2B conversion, not its reach.
Are X threads really worth 4-8x more than single posts?
Yes, when they're research-driven threads from a niche creator. A well-structured 10-post thread represents 3-6 hours of work and drives significantly more engagement than a single post (X's algorithm preferentially surfaces threads). For B2B and technical products, a thread can outperform a full YouTube video on pipeline conversion at 1/20th the cost.
Should I cross-post X content to LinkedIn or Instagram?
If the creator is willing, yes. Cross-posting commonly adds 30-60% to a campaign's measurable outcomes and creators often bundle these for less than additive standalone pricing. Check that the creator has a genuine audience on both platforms, not just copied content. A bot-inflated LinkedIn audience can drag down an X-originated campaign, so ask for analytics from each account and check engagement with CreatorScore before you agree a rate.
How do I measure X ROI for B2B?
Forget CTR as the primary metric. Link attribution on X is materially underreported due to copy-paste sharing, conversation amplification, and the 'X to Google' behavior (users see the post, search the brand, convert via direct). Use controlled brand-search lift, UTM-tracked landing pages combined with self-reported survey attribution (Fairing, Hotjar), and MMM if your scale supports it. X routinely over-delivers on pipeline vs what click-through analytics suggest.
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