▸ All X rates · Macro creator · 2026

What X macro-influencers charge in 2026

Market rates for X creators with 500K–1M followers, across 3 standard deliverables. Typical engagement at this tier is 0.6–1.8%. Typical scope: high-visibility threads, long-term brand voice partnerships.

Premium thread (research + amplification)$7.5K to $20K

Typical range for a single premium thread (research + amplification) from a X macro-creator in 2026.

Price a specific dealCheck the creator first

▸ By deliverable

Rate breakdown by deliverable

Ranges reflect observed market rates for X macro-tier creators in 2026. Individual quotes move with engagement quality, niche and track record.

  • Premium thread (research + amplification)$7.5K to $20K

  • Campaign (5-10 pieces over month)$25K to $100K

  • Annual partnership$60K to $400K

All rates USD. Sourced from CreatorScore market observations and industry reports (Kolsquare, Influencer Marketing Hub, Later). Last refreshed Q2 2026.

▸ Rate drivers

What drives X macro-tier rates

X rates are driven by niche depth more than follower count. A 30K-follower fintech X creator with 12K impressions per post can out-earn a 300K-follower lifestyle X creator because the first's audience is a buying committee and the second's is passive scrolling. 2026 rates reflect this: threads outprice single posts 4-8x, B2B niches command 2-3x premiums over consumer niches, and impressions-per-post is the real pricing signal.

  1. 01

    Niche (fintech, B2B SaaS, dev tools command 2-3x premium over lifestyle)

  2. 02

    Impressions per post over last 30 days (single most predictive signal)

  3. 03

    Thread length and research depth

  4. 04

    Engagement quality (replies from recognizable industry accounts signal audience seniority)

  5. 05

    Cross-platform amplification (simultaneous LinkedIn or newsletter mention)

  6. 06

    Exclusivity (no competitor mentions for an agreed number of days)

▸ Negotiation

Two sides of the same rate conversation

How macro-tier creators should pitch, and how brands should read the quote.

Creator

If you're the creator

  1. Agent or manager required at this tier; X-specific representation is emerging
  2. Structure deals with newsletter and podcast cross-pollination for multi-channel value
  3. Negotiate right of refusal on competing-brand approaches during partnership term

Brand

If you're the brand

  1. Macro X partnerships work best in B2B; consumer brands under-leverage the tier
  2. Measure on pipeline and brand lift; click-through attribution under-reports X performance materially
  3. Premium B2B creators at this tier book 60-90 days out

▸ Sample deals

Three macro-tier X deals

Representative briefs at this tier and the payout bands we see for them.

  • Enterprise launch, 6-month partnership$75,000–$250,000
  • Conference title sponsor$40,000–$150,000
  • VC portfolio amplification, annual$150,000–$600,000/yr

▸ Before you pay the rate

Rate cards are averages. Creators aren't.

Check a creator for $9.99Open the calculator
  1. A macro-creator with a real, engaged audience earns the top of these ranges. One with bought followers or pod engagement belongs at the bottom, or off the card.
  2. CreatorScore reads the whole footprint, every platform the creator posts on, and gives one score from 1 to 100 with the reasons behind it.
  3. Brand-safety findings come with the post behind them, so you see the risk before the contract, not after the campaign.

▸ Compare tiers

Every X tier

← Mid-tier creator ratesMega creator rates →

Your next creator
posts again tonight.

Check them before the contract. Keep reading after it.

Check a creator for $9.99Book a demo