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Mel Robbins @melrobbins
@melrobbins
About Mel Robbins
Public footprint data. The CreatorScore itself, the seven-agent breakdown and the risk report are unlocked when the profile is claimed or vetted.
Who Mel Robbins is
Mel Robbins (@melrobbins) reaches 26.4M followers on LinkedIn, X (Twitter), YouTube, Instagram and TikTok as a lifestyle creator. Their output is mostly video, with some text posts, published about daily, with content on record since Jul 2018. Recurring themes include education and family. Content style: authentic. Posts are mainly in Norwegian. Their combined audience has grown over the last 9 months. They have published 27 disclosed brand partnerships in the content analysed.
This creator is primarily a lifestyle content creator (low confidence: 36%)with crossover into education, family.
On LinkedIn (@melrobbins) Mel Robbins posts about daily, almost entirely text posts, active since May 2019. On X (Twitter) (@melrobbins) Mel Robbins almost entirely text posts, active since Jul 2018. On YouTube (@melrobbins) Mel Robbins posts about daily, almost entirely video, active since Sep 2025. On Instagram (@melrobbins) Mel Robbins posts about daily, mostly video, with some photos, videos of a few minutes, active since Dec 2024. On TikTok (@melrobbins) Mel Robbins posts about daily, almost entirely video, videos of a few minutes, active since Mar 2026.
CreatorScore has analysed 1,144 posts and 15,098 comments across 5 platforms, last updated Aug 6, 2026.
- Total audience
- 26.4M
- Platforms
- 5
- Active since
- Jul 2018
- Posting rhythm
- About daily
- Audience trend
- Growing
- Posts analysed
- 1,144
- Comments analysed
- 15,098
- Engagement rate
- 0.3%
- Disclosed partnerships
- 27
Accounts in this footprint
| Platform | Handle | Followers | Posts analysed |
|---|---|---|---|
| @melrobbins | 1.7M | 144 | |
| X (Twitter) | @melrobbins | 230.2K | 73 |
| YouTube | @melrobbins | 6M | 330 |
| @melrobbins | 12.6M | 296 | |
| TikTok | @melrobbins | 5.9M | 301 |
How Mel Robbins posts
Posting rhythm and formats, read from the public posts we analysed.
| Platform | Cadence | Formats | Typical video | Active since |
|---|---|---|---|---|
| About daily | Text posts 100% | β | May 2019 | |
| X (Twitter) | β | Text posts 100% | β | Jul 2018 |
| YouTube | About daily | Video 100% | β | Sep 2025 |
| About daily | Video 57% Β· Photos 20% | A few minutes | Dec 2024 | |
| TikTok | About daily | Video 100% | A few minutes | Mar 2026 |
Topics and languages
- Topics
- lifestyleeducationfamily
- Recurring hashtags
- #melrobbinspodcast #thankyou
- Posts in
- Norwegian
- Content style
- authentic
Working with Mel Robbins
- 27 of the posts analysed carry a disclosed brand partnership.
- Brands can vet Mel Robbins across the whole footprint β every platform, one CreatorScore β before reaching out.
What the full CreatorScore unlocks
- The exact 1β100 CreatorScore and its 90-day history
- All seven agent scores: content risk, brand safety, sentiment, authenticity, audience quality, community trust and ROI prediction
- The risk report β every flag with its evidence and its outcome
- Audience quality, fake-follower and engagement-pod analysis
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