Brand Vetting View
SUSAN YARA
@susanyara
beauty
promotional
lifestyle
entertainment
"CreatorScore 78/100 (Good). This beauty creator demonstrates strong authenticity signals (93/100) and excellent content safety (90/100), with consistent promotional content focused on beauty products and her own brand PLAYA. Community Trust scores significantly lower (22/100) due to limited FTC disclosure compliance, though this is common in the beauty influencer space."
Brand Safety Alert
Undisclosed ownership of Naturium skincare brand (2020), promoted brand without disclosure before announcing involvement, FTC investigation (18 months)
5 sources found
Last analyzed 2 days ago
0
CreatorScore
Good
782.9K
Total Reach
0.2%
Engagement
2
Platforms
0
Risk Flags
Active on:
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