▸ Influencer vettingFood, beverage & restaurants

Influencer Vetting for Food & Beverage Brands

Food creators make nutrition claims, and some promote alcohol. CreatorScore flags health claims and disordered-eating content, shows alcohol in posts without lowering the score, and checks sponsored posts for disclosure.

Rules that apply: FTC, FDA, TTB (alcohol)

▸ Food, Beverage & Restaurants

Food content carries more rules than it looks: health claims, alcohol marketing codes and sponsorship disclosure. CreatorScore reads captions, transcripts, on-screen text and video frames. It flags health claims and disordered-eating content, shows alcohol as a visible signal for you to judge, and checks sponsored posts for a disclosure. Every flag links to its post.

▸ What to catch

What food & beverage creator vetting needs to catch

The risks that come up most in food & beverage partnerships, and what a CreatorScore read shows you about each.

  1. 01

    Unverified nutrition claims

    'Detoxes your liver' or 'boosts your immune system' are health claims. CreatorScore flags them in captions, transcripts and on-screen text and shows the line.

  2. 02

    Missing allergen disclosure

    Recipes without allergen callouts can hurt an audience's trust. CreatorScore does not check recipes for allergen callouts. If allergens matter for your product, review recipe content directly.

  3. 03

    Alcohol and underage audiences

    Alcohol codes expect a mostly adult audience. CreatorScore does not estimate audience age from content; age data is only available when a creator connects their account. It does flag alcohol shown with driving or pregnancy, and claims that drinking brings success.

  4. 04

    Staged or paid reviews

    Comped meals and paid visits can read as genuine reviews. CreatorScore cannot tell a staged photo from a real visit, but gifting and sponsorship language such as 'I was sent' or 'in partnership with' counts as a brand connection, and those posts are checked for disclosure.

  5. 05

    Diet culture / eating disorder risk

    Content that glorifies extreme restriction or disordered eating is read as its own category across captions, transcripts and frames, with the post as evidence. An ordinary recipe or a nutrition professional's advice is not flagged.

▸ How CreatorScore reads it

Built for food & beverage risk

  1. Transcripts catch 'detox' and 'cleanse' claims said on camera that captions leave out.
  2. Alcohol is shown, not penalized, so an alcohol brand sees the posts and a family brand can rule them out.
  3. Alcohol shown alongside driving or pregnancy is flagged when both appear in the same post.

▸ Two ways to check

A score to decide fast. A background check to go deep.

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  • Legal matters shown with how they ended
  • Deleted posts recovered on the Verified tier

▸ Questions

Food & Beverage vetting, answered.

Can you verify a food creator's audience meets alcohol-brand age requirements?

Not on our own. Audience age comes from platform insights, which we only have when a creator connects their account. We do not guess age from content. We do flag alcohol shown alongside driving, machinery or pregnancy, and claims that drinking brings success.

How do you detect fake restaurant reviews?

We do not. CreatorScore does not analyse photo metadata or tell a staged photo from a real visit. It flags sponsorship and gifting language, checks those posts for disclosure, and lists the brands a creator has mentioned or promoted.

Do you flag creators who promote restrictive diets?

Yes. Disordered eating is a category read across captions, transcripts and video frames. It covers content promoting extreme restriction or rapid weight loss, not ordinary recipes or professional advice. Each flag shows the post, and the brand-fit decision stays with you.

How do allergen disclosure patterns affect the score?

They do not. CreatorScore does not track allergen callouts, so they neither raise nor lower the score. If allergen safety matters to your product, review recipe posts directly.

Your next creator
posts again tonight.

Check them before the contract. Keep reading after it.