CreatorScoreInfluencer Vetting for Fitness & Wellness Brands
Fitness creators make health claims, promote supplements and run affiliate codes, often in the same post. CreatorScore reads what they say on camera and in captions, compares their claims with their stated credentials, and flags undisclosed sponsorships.
Rules that apply: FTC, FDA, FDA (DSHEA)
▸ Fitness, Wellness & Supplements
Fitness and wellness content mixes personal results, supplement promotion and discount codes, and regulators have guidance on all three. CreatorScore transcribes videos, reads captions and on-screen text, flags medical claims made without a matching credential in the bio, flags drug content, and checks sponsored posts for a disclosure.
▸ What to catch
What fitness & wellness creator vetting needs to catch
The risks that come up most in fitness & wellness partnerships, and what a CreatorScore read shows you about each.
- 01
Unsupported health claims
'Cures anxiety' or 'boosts your immune system' are medical claims. CreatorScore flags them in transcripts, captions and on-screen text. Medical claims from a creator with no medical credential in their bio, combined with a high misinformation reading, cap the score at 40.
- 02
Unregulated substance promotion
Some fitness creators promote SARMs, peptides or other compounds as if they were supplements. Drug content is a category CreatorScore reads for in posts, transcripts and frames, but there is no list of compound names, so review supplement posts by name.
- 03
Before/after transformation edits
Same-day photos, posing and lighting can pass for months of progress. CreatorScore does not detect photo manipulation. If transformations are central to the campaign, ask for the source photos and review past partnership posts.
- 04
Credential claims
'Certified nutritionist' in a bio is not checked against any register. CreatorScore reads the bio for medical, legal and financial credentials and compares them with the claims the creator makes, so medical advice from a creator with no stated credential stands out.
- 05
Dangerous workout advice
Extreme cuts, unsafe lifts and dismissing injury risk create liability for the brands that sponsor them. Disordered eating and self-harm are read as categories; general training advice is not judged, so have a qualified reviewer look at it.
- Transcripts catch supplement claims said on camera that never appear in the caption.
- Bios are read for credentials and compared with the medical claims a creator makes.
- Comments are checked for bots and pods at scoring and at every 30-day rescore.
▸ Two ways to check
A score to decide fast. A background check to go deep.
One score from 1 to 100 across every platform, with the post behind each finding. Keep it current for $9.99 a month, or add daily monitoring for $19.98.
Check a creator- Seven agents, each scored on its own
- Bot and engagement-pod checks on the comments
- $8.99 each from your 51st creator in a month, $7.99 from the 201st
A full read of everything the creator has posted, every finding listed by category with its evidence. No score, just what was found.
Run a background check- The whole history, not a sample
- Legal matters shown with how they ended
- Deleted posts recovered on the Verified tier
▸ Questions
Fitness & Wellness vetting, answered.
Do you flag creators promoting SARMs or peptides?
Drug content is a category CreatorScore reads for in captions, transcripts, on-screen text and frames, with the post linked as evidence. We do not keep a list of compound names, so a post that names one without drug context may not be flagged. Review supplement posts for any compound you are concerned about.
Can you detect fake before-and-after transformations?
No. CreatorScore does not analyse photo editing, lighting or image metadata. It does read the words around a transformation and flags medical claims in the caption or voiceover, with the line that made them.
Can fitness creators score well?
Yes. The score is built from conduct, authenticity, audience and disclosure, not the topic. A trainer who discloses sponsorships, avoids unsupported medical claims and has a real audience can score well. Each of the seven agents is shown separately, so you can see what moved the number.
What engagement rate should I expect from a micro fitness creator?
Engagement varies by platform and follower count. CreatorScore compares engagement with benchmarks for the creator's platform and follower tier, and checks the comments for bots and engagement pods, so a high rate is not taken at face value.
Your next creator
posts again tonight.
Check them before the contract. Keep reading after it.