You can check your own brand safety score for free in under 5 minutes. See exactly what brands see when they vet you — the 1-100 unified score, the 7 dimension breakdowns, and the specific drivers pushing your score up or down.
You can check your own brand safety score for free in under 5 minutes at creatorscore.io/free-tools/score-check. The tool returns a 1-100 unified score across 7 dimensions, the specific positive and negative drivers behind each one, and the same data brands see when they vet you. No signup, no credit card, no platform login — the score is calculated from your public content. Here’s exactly how to read your score, what each tier means, and how to improve specific dimensions.
Most creators don’t realize their score already exists. Any brand subscribing to a vetting platform can calculate it from your platform handle right now. The only question is whether you’ve seen it yourself.
A brand safety score is a 1-100 number that quantifies how safe and effective a creator is for brand partnerships. It’s the influencer-marketing equivalent of a FICO credit score — a single, transparent number that summarizes risk and performance across many underlying signals.
CreatorScore’s model uses 7 independent AI agents:
| Agent | What It Scores | Weight |
|---|---|---|
| Content Risk | Hate speech, NSFW, profanity, visual risks | 20% |
| Authenticity | Real followers vs. bots, organic vs. purchased growth | 20% |
| Brand Safety | Controversy history, web reputation, FTC compliance | 15% |
| Audience Quality | Community health, engagement depth, demographics | 15% |
| Sentiment | How your audience feels about you over time | 10% |
| Community Trust | FTC disclosure rate, creator conduct | 10% |
| ROI Prediction | Growth trajectory and predicted campaign performance | 10% |
Each agent scores 0-100 independently. The weighted average is your unified CreatorScore. Knockout factors (e.g., bot rate above 60%) override the average and cap your score.
The score is calculated from public content only. The tool does not require login credentials, does not interact with your platform account, and does not post anything. You can run it as often as you want.
| Score | Tier | What Brands See |
|---|---|---|
| 90-100 | Exceptional | Top-tier brand-safe creator. Premium partnerships unlocked. |
| 80-89 | Excellent | Highly recommended. Most brand campaigns approved. |
| 70-79 | Good | Suitable for most campaigns with minor review. |
| 60-69 | Fair | Some risk factors. Brands want to discuss before signing. |
| 40-59 | Poor | Significant concerns. Most brands decline without conversation. |
| 1-39 | Very Poor | Knockout factor triggered. Major dimension capped the score. |
If your score is below 60, look at the knockout flags first — those are usually the single largest fix.
The score itself is less actionable than the drivers behind it. CreatorScore uses SHAP (SHapley Additive exPlanations) to show you exactly what pushed your score up or down.
Positive drivers look like:
Negative drivers look like:
Every negative driver is a specific, fixable thing. The score won’t change overnight, but the drivers tell you what to work on.
Audit and remove or archive old content with hate speech, NSFW, or excessive profanity flags. The tool shows you the specific posts that triggered each flag. For each, decide: delete, archive, add context, or proactively explain to brands.
If your bot rate is high, the only fix is time. Stop the inflow (no growth services, no engagement pods), let platform purges clean up quarterly, and grow organically. Most creators see meaningful improvement in 6-12 months.
Web reputation flags are the toughest. Prepare a one-paragraph proactive statement for any past controversy. For FTC compliance, retrofit disclosures on past posts where the platform allows.
Drive deeper engagement: ask questions in captions, reply to comments substantively, post content that triggers saves and shares. Quality follows from genuine interaction, not posting volume.
Read your comments. Identify the dominant critique pattern. Address it directly in content. Aggressive troll moderation helps if trolls are the cause.
Use #ad or #sponsored at the start of every paid caption. Use platform-native paid partnership labels. Verbally disclose within the first 3 seconds of video. Perfect compliance going forward improves your rolling rate quickly.
Consistent posting cadence + quality + engagement growth drives this. The model rewards creators on an upward trajectory.
For diagnostics: run the score check whenever you make material changes (new content cleanup, big posting cadence shift, FTC compliance overhaul). 30-60 days later, re-run to see how the score moved.
For ongoing monitoring: claim your creator profile to get monthly automatic rescoring plus real-time alerts when something changes (a new high-risk post, a sudden bot purchase, a sentiment shift). The free score check is a snapshot; claimed profiles get continuous monitoring.
Any brand subscribing to CreatorScore can pull your score by entering your platform handle. Your score exists whether or not you’re aware of it — calculated from public content using the same agents you can run yourself.
The advantage of checking your own score isn’t hiding from brands — you can’t. The advantage is knowing what they see so you can fix what’s broken before pitching, and lead with strong dimensions when you do.
You have a brand safety score whether you’ve checked it or not. Spending 5 minutes to see it is the single highest-leverage thing you can do for your partnerships pipeline. The drivers tell you what brands are seeing. The negative drivers are your fix list. The positive drivers are your pitch ammo.
Run yours at creatorscore.io/free-tools/score-check. Then come back and read Why Aren’t Brands Responding to My Pitches? with the diagnostic in hand.
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