Tracking Links
Create unique links for each creator and campaign to track clicks, conversions, and revenue.
How Tracking Links Work
From link creation to attributed revenue in five steps.
Create a tracking link
Generate a unique short URL for a creator.
trk.creatorscore.io/abc12345Creator shares the link
They place it in their bio, caption, or story.
Bio, caption, story, video descriptionClick is recorded
Our Cloudflare edge worker captures the click and redirects.
< 10ms at the edgeCookie tracks the visitor
A 30-day cookie follows the visitor through to purchase.
_cs_pv cookie, HttpOnly, SecureRevenue is attributed
The sale is credited to the creator who drove the traffic.
Visible on your Attribution dashboardCreating a Tracking Link
Step-by-step guide to generating your first link.
Go to Attribution → Tracking Links (/brand/attribution/links)
Click New Link
Fill in the form:
| Field | Required | Description |
|---|---|---|
| Destination URL | Yes | Where the link sends visitors (e.g., https://yourstore.com/product) |
| Campaign | No | Associate with a campaign for grouped reporting |
| Creator | No | Assign to a specific creator in your portfolio |
| Platform | No | Where the creator will share (Instagram, TikTok, YouTube, X, Facebook, LinkedIn) |
| Content Type | No | Type of content (Sponsored Post, Story, Reel, Video, Bio Link, Affiliate) |
| Promo Code | No | Associate a discount code for promo code attribution |
| Share Revenue | No | Toggle to let the creator see conversion revenue on their dashboard |
Click Create Link
Copy the generated trk.creatorscore.io/... URL and share it with the creator
Best Practices
Follow these guidelines to get the most accurate attribution data.
One Link Per Creator Per Content Piece
Create a separate tracking link for each piece of content. This lets you measure which specific post, reel, or video drove the most conversions.
trk.creatorscore.io/abc123@jessica IG Reel #1trk.creatorscore.io/def456@jessica IG Storytrk.creatorscore.io/ghi789@jessica TikTokAlways Assign a Creator
Even if you don't have campaigns set up, always assign a creator to the link. This is how revenue gets attributed to the right person.
Use Promo Codes as a Backup Signal
Assign a promo code to the tracking link. Even if a customer doesn't click the link, the promo code can still attribute the sale via Shopify.
Revenue Sharing
Toggle 'Share Revenue' when you want creators to see their conversion data. This gives them verified proof of ROI they can use to negotiate future deals. Creators always see clicks and conversions — revenue sharing only controls the dollar amounts.
Managing Links
Actions available on your tracking links list.
Copy
Click the copy icon next to any link to copy it to clipboard.
Delete
Click the trash icon to deactivate a link (soft delete — historical data preserved).
Filter
Use campaign and creator dropdowns to filter your link list.
Link Format
Technical details about the tracking URL structure.
trk.creatorscore.io/{8-char-code}abcdefghjkmnpqrstuvwxyz23456789No 0, O, l, 1, or i to avoid visual confusion.
trk.creatorscore.io/m7xp3k9aWhat Happens on Click
Technical breakdown of the redirect and tracking flow.
trk.creatorscore.io/m7xp3k9a< 10ms_cs_pv (30-day, HttpOnly, Secure)cs_ref parameter