Pre-Post Check · Early access
Catch it before it posts. Not after it trends.
The creator sends the draft. Before you approve it, you get a brand-safety read of everything in it: every spoken word, every frame, the on-screen text, the caption and the disclosure. Each issue is named, timestamped and explained.
Not live yet. Early-access brands decide what it checks first.
- 0:12Spoken
“This cleared my eczema in a week”
A medical claim. Most skincare brands' legal teams can't approve it.
- 0:31On screen
A competitor's logo on the mug in shot
Visible for 4 seconds, centre frame.
- CaptionDisclosure
#ad sits after the “more” cut-off
Viewers won't see it without tapping, so it isn't a clear disclosure.
The gap it closes
You can check the creator. Nobody checks the post.
Brands vet who they hire and watch what happens after. But the draft — the exact video going out with your name on it — gets approved by someone watching it once, on their phone, between meetings. That's the one moment a fix costs nothing.
Before you sign
Background Check
Everything the creator has ever posted, including what they deleted.
Available nowBefore it posts
Pre-Post Check
The one draft you're about to approve: the only point where fixing it costs nothing.
Early accessAfter it posts
CreatorScore monitoring
Ongoing watch on the creator's whole footprint, with an alert when something changes.
Available now
What it will read
All of the draft. Not just the caption.
Most approval happens on the caption and a quick watch. The risk is usually somewhere else: a line said at 0:40, a logo in the background, a disclosure no one will see.
Every spoken word
The audio is transcribed in whatever language it's in, so a line said in passing at 0:40 is read like the caption.
Every frame
What's in shot: products, logos, alcohol, weapons, anyone underage. Not a thumbnail and a guess.
On-screen text and the caption
Overlays, stickers, hashtags and the caption itself, including what sits below the cut-off.
The ad disclosure
Whether it's there, and whether a viewer would actually see it where it's placed.
Claims you can't make
Health, financial and “guaranteed results” claims, the lines legal sends back most.
Your brief
The must-says and must-not-says from your brief, checked against what's actually in the draft.
Every finding will say what the issue is, where it is and why it was flagged. Never a bare “brand-unsafe” label, and never a score.
How it will work
One link. One round of notes.
- 1
You send the creator a link
They upload the draft as they'd post it: video, images or carousel, plus the caption. They don't need an account.
- 2
We read all of it
Audio, frames, on-screen text, caption and disclosure, using the analysis we already run on creators' published posts.
- 3
You both see the same findings
Each one says what it is, where it is (to the second) and why it was flagged. You approve, or send it back with the notes already written.
The creator sees exactly what you see, so a revision takes one round instead of three, and nobody has to guess what “make it more brand-safe” means.
Early access
Get it first.
We're building Pre-Post Check with the first brands who ask for it. Tell us what your legal or brand team keeps sending back, and that's what it learns to catch first.
- • First access, before it opens to anyone else
- • A say in what it checks
- • No cost and no card to join the list
Common questions
Is Pre-Post Check live?
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No. It's in early access. Requesting access puts you on the list and tells us what you'd want it to catch. We'll email you before it opens to anyone else. Nothing on this page is something you can run today.
How is this different from the Background Check?
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The Background Check reads everything a creator has already published, before you decide to work with them. Pre-Post Check reads one piece of content that hasn't been published yet, before you approve it. One tells you who you're hiring; the other tells you what's about to go out with your name on it.
Does it give the draft a score?
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No. It gives you findings: what the issue is, where it is and why it was flagged. You decide. A number would hide the one thing you need to know: what to change.
Does it approve or reject content for me?
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No. It never approves, rejects or posts anything. It tells you and the creator what's in the draft; the approval stays with you.
How much will it cost, and when does it open?
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Neither is set yet, and we won't guess on this page. Early-access brands hear both first.
Who sees the draft?
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You and the creator. Drafts are for the review, not for publishing or sharing anywhere else.