CreatorScoreThe comments are the other half of the story.
CreatorScore reads the comments under a creator’s posts, takes the bots out, and shows you the patterns: what the audience thinks, what it keeps complaining about, and how your sponsored posts went down.
The comments under every post, read for tone, intent, bots and the patterns that keep coming back.
Anyone can count likes. The comments tell you whether the audience trusts the creator, argues with them, or was never real.
▸ Every comment, read
Every comment labelled, and who it’s aimed at.
Each comment gets a tone, an intent and a toxicity check. When a comment is negative, we check who it’s about. Anger at a topic or a product category isn’t held against the creator. Anger at the creator is.
- Tone: positive, neutral or negative
- Intent: question, criticism, support, purchase intent, request or feedback
- Newest first, up to 1,500 comments per account on each scoring run
▸ Bots out first
Bots don’t get a vote. They come out first.
Spam, copy-paste comments, bot-like accounts and engagement pods are found and taken out before anything is counted. A bought pile of “amazing!!” doesn’t lift a creator’s sentiment. It counts against their authenticity instead.
- Duplicate and low-effort comments, bot-like profiles
- Engagement pods: the same accounts commenting minutes apart, post after post
- A bot wave on one post goes on the watch list
▸ Your campaign’s reception
See how your sponsored posts actually went down.
Every sponsored post is compared with the creator’s own organic posts, brand by brand. A post that reads at least 15 points more negative than their baseline, on 30 or more comments, is marked as pushback, and you can open the comments behind it.
- Per brand: posts, comments, negative share and the read
- Measured against this creator’s audience, not an industry average
- Click a brand to read its comments
▸ Patterns, not just percentages
What the audience keeps bringing up.
Comments are grouped into themes, each with the comments that make it up. A complaint that turns up on three or more posts is marked as a repeated issue, so a problem that keeps coming back doesn’t hide inside an average.
- Themes with real quotes and the posts they came from
- A two-sentence read of the audience, no essay
- Repeated issues carried from one run to the next, with dates
▸ Alerts with the evidence
A watch list that says what it checked.
Seven patterns are checked on every creator, and the watch list names each one it finds, with the numbers and the posts. When nothing fires, it says what was checked. For creators you monitor, it’s rechecked after every daily sync, and each new item is emailed to you once.
- Sponsored pushback, negative spikes, bot waves, toxic bursts
- A creator going quiet, comments turned off, boycott language
- One email per new pattern, never the same one twice
▸ In the score
Comments move the score. Here’s where.
Three parts of a CreatorScore lean on the comments.
- How the audience feelsSentiment
A quarter of the Sentiment score is how the audience responds in the comments, with bots out and anger at a topic set aside.
- Whether it’s realAuthenticity
Most of the Authenticity score is read from comments: bot-like accounts, copy-paste comments and engagement pods.
- How they treat fansCommunity Trust
Whether the creator replies to their audience, and whether comments are being deleted or turned off.
If a creator has no comments we can read, audience sentiment is marked as not measured. It is never guessed, and the creator is not marked down for it.
Read more.
▸ Questions
What brands ask about the comments.
Which platforms do you read comments on?
Comments are read on TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Reddit and Bluesky. On Twitch and Kick, where there are no post comments, we read the chat replay of past streams instead.
How many comments do you read?
Every comment collected on a scoring run is analysed, newest first, up to 1,500 per account on each run. Comments are kept from the first score onwards, so the Community tab can show 30 days, 90 days, 12 months or all time.
Do bot comments count towards sentiment?
No. Spam, copy-paste comments, bot-like accounts and engagement pods are taken out before sentiment is measured, and the creator's own replies are left out too. Bots count against a creator's authenticity instead.
Does a creator lose points because people disagree with them?
Not for disagreeing with a topic. When a comment is negative we check whether it is aimed at the creator or at the subject of the post. Anger at a product category or a news story is not held against the creator.
How often are comments checked?
Comments are collected on the first score and on every 30-day rescore. For creators you monitor, the watch list is rechecked after every daily sync, and each new pattern is emailed to you once.
Does a background check read comments?
No. A background check is a look at what the creator posted themselves, so it does not collect comments. Comment analysis is part of the CreatorScore and monitoring.