Free Audit

Engagement audience profile
who actually engages with this creator?

See the gender, language, time-zone, and interest profile of the people who actually comment on this creator — the engaged subset of the audience, the ones who'd respond to a campaign. Inferred from public comments, honest about sample size.

Definition

What is engagement audience?

Your engagement audience is the subset of followers who actually comment, like, and reply on your posts — typically 1-5% of total followers. They're not your whole audience, but they ARE the audience that responds to campaigns. CreatorScore's free Engagement Audience Profile infers four dimensions of this group (gender, language, time zones, interests) from public comment data on the creator's recent posts. Full follower demographics (every age band, every country, verified gender) require the creator to connect their account via OAuth in Creator Pro.

4 dimensions of the engaged audience

Inferred from up to 250 public commenters on recent posts. Each signal comes with explicit sample size — no fake precision.

Gender split (engaged audience)

First-name inference across the most recent commenters, dedup-ed by user. Confidence is reported alongside the % — display-name platforms (TikTok, YouTube) yield higher accuracy than username-only Instagram.

Language distribution

Top 3 languages in the comment stream, detected by Claude Haiku across a representative sample. Surfaces multilingual engaged audiences that follower-only tools miss entirely.

Time-zone clusters

UTC-hour histogram of comment timestamps mapped to regional local-evening windows. Tells you where the engaged audience IS, even when geo bio fields are empty.

Interest categories

Interest tags (Beauty, Gaming, Fitness, Food, etc.) clustered from comment content by LLM. The signal brands actually want when evaluating creator-brand fit on the audience that actually responds.

Locked — Creator Pro

Want full follower demographics, not just commenters?

Comment data covers the ~1-5% of followers who actively engage. For the full audience — every age band, every country, verified gender for your entire follower base — you need OAuth-pulled platform Insights data.

  • Full follower demographics (not just commenters)OAuth-pulled Instagram / TikTok / YouTube Insights — your entire audience, not the small engaged subset.
  • Verified age bandsPlatform-confirmed age distribution, straight from Insights APIs.
  • Country-level geographyTop-10 countries with audience % breakdown, not just region clusters.
  • Buying power proxyIncome band estimate from audience demographic overlap with consumer panel data.

Frequently asked questions

Wait — is this analyzing the FOLLOWERS or just the people who comment?+

It analyzes the people who comment — the actively engaged subset of the audience. Comments are a self-selected sample (typically 1-5% of followers), so this profile skews toward the most engaged fans. That's actually useful: the people who comment are the ones who would respond to a campaign, so their demographics are arguably MORE actionable than passive-follower stats. But it's NOT the same as full follower demographics — for that, see the Pro tier below.

How big is the sample?+

Up to 250 public comments across the creator's 5 most recent posts. We report identified-vs-total sample size on every check so you can judge confidence yourself. Creators with low engagement may produce too small a sample to analyze — we surface that explicitly rather than fabricating numbers.

How is this different from HypeAuditor or Modash?+

Most paid demographic tools present inference as fact — "60% female, 25-34, US" with no methodology disclosure and no clarity on whether the sample is followers vs commenters. CreatorScore is honest: we're measuring the COMMENTER audience here, with stated sample size + confidence per signal. Pro tier upgrades to verified full-audience demographics via OAuth.

Why doesn't the free tool show age or full follower demographics?+

Real follower demographics require either pulling the follower list (expensive — $1-5 per check via paid scraping) or OAuth-pulled Insights APIs (free per call but the creator must connect their account). The free tier sticks to what's honestly inferrable from public comment data: gender, language, time zone, interests of the commenter pool.

How accurate is the gender split?+

Display-name platforms (TikTok, YouTube) yield ~60-70% gender identification on common Anglo and Spanish names. Instagram's scraper payload returns only usernames, which hurts accuracy (~30-40%). We report identified-vs-total sample size on every check so you can judge.

Can creators see real demographics about their own followers for free?+

Yes — sign up for a free Creator account and connect your Instagram / TikTok / YouTube. We'll pull the platform's own Insights API and show you verified full-audience demographics (Pro tier).

The FICO score for creators

Creators with a verified CreatorScore close brand deals 20% higher on average. Brands trust the number because it's built from the same 7-agent system they use for vetting.

Free Engagement Audience Profile — Who Actually Engages With This Creator? | CreatorScore